Marketing Program Manager, Events
Recurly
Outreach and Operations Director
Breakthrough T1D
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $85,000 per year
Job Level
Lead
About the role
- Develop and implement strategies that will build chapter and territory pipeline by acquiring new supporters through the Bag of Hope and Pack program, implemented according to national program guidelines.
- Identify and manage opportunities for Community Engagement (CE) resource expansion across territory footprint, including enhancing the healthcare provider (HCP) strategy.
- Utilize national CE dashboards to analyze data and uncover growth opportunities.
- Act on HCP leads to onboard new resource partners and build relationships with key HCP partners to market the CE program and disseminate resources.
- Ensure consistent communication to HCPs and manage process with resource distribution partners to ensure implementation meets expectations and standards.
- Responsible for achieving territory engagement and acquisition goals and support the overall achievement of goals in the broader territory.
- Identify, develop, and implement engagement opportunities to deepen support and activation of newly diagnosed families and individuals, T1D community members, healthcare providers, advocates, and other stakeholders across the territory geography.
- Ensure connectivity of Bag of Hope/Pack recipients across all territory programs and activities.
- Develop community-based small event strategy, and manage volunteers to execute the events.
- Elevate supporters with greater interest and/or capacity to specific revenue channels like P2P, Signature Events, and Philanthropic Engagement.
- Manage the consistent implementation of strategies to acquire and activate supporters in events throughout the territory that will help ensure fundraising and participation goals are met for current and future activities.
- Recruit, cultivate, and manage volunteer leaders that drive engagement and activation throughout the territory.
- Provide training, resources, and communications to volunteers to effectively execute program and ensure meaningful engagement of volunteers at all levels.
- Partner with volunteer leadership to develop and implement strategic activities within the territory that will expand engagement and acquire new supporters and advocate.
- Collaborate with CE peers across the organization for idea sharing and learning, and participate in national CE meetings, trainings, and working groups.
- Support the identification, cultivation and development of key volunteers and elevate prospects to P2P, Signature Events, and Philanthropic Engagement territory colleagues as appropriate.
- Recruit and manage event volunteers and office volunteers.
- Lead the execution of community engagement, mission engagement, marketing and advocate recruitment strategies across assigned territory in alignment with national strategies.
- Manage territory marketing and external communications, chapter social media accounts and mission information dissemination.
- Manage and ensure metrics are achieved for securing earned media placements for Breakthrough T1D and local events throughout the territory.
- Serve as primary territory finance support, including processing vendor invoices for payment and sending invoices for donations.
- Provide data entry and reporting support and order event collateral, signage, and other materials.
- Execute invitations and donation solicitation letters/mailings and emails and maintain departmental and organization-wide policies and procedures.
- Develop expertise in event and donor platforms, as appropriate and participate in strategy meetings with Community Engagement and Strategic Alliances (CESA) program partners to establish goals, metrics, and pipeline strategies; monitor KPI progress, identify risks and opportunities, and take actions as appropriate to ensure success of program(s).
Requirements
- 5+ years of community building and engagement experience, with a proven track record of achievement in a complex, mission-driven organization.
- 2-3 years in a supervisory capacity with engagement and activation responsibilities and leadership experience that includes working directly with staff, large- and small-scale community events; healthcare-based organization with a diversified revenue and fundraising events portfolio highly preferred.
- Strong relationship-building skills with demonstrated experience with organizing community initiatives and knowledge of fundraising through peer-to-peer and signature event activities.
- Experience partnering with strong and active volunteers, including working successfully with a large network of passionate volunteers.
- Demonstrate a high degree of energy, integrity, courage, empathy, and creativity.
- A team player who can achieve individual objectives and support those of the entire territory and chapter team(s).
- Proven ability to successfully maintain an extensive network of strategic relationships (volunteers, health care and community partners, etc.) in the local area.
- Existing knowledge and network of relationships in the territory preferred.
- Ability to be an enthusiastic spokesperson/representative of Breakthrough T1D’s mission.
- Clear communicator with ability to inspire others to engage and support an organization’s mission.
- Demonstrated ability to multi-task, establish priorities, and work in a fast-paced and dynamic environment.
- Highly efficient in time management and can meet deadlines under pressure.
- Ability to work and make judgments independently and take initiative.
- Well-disciplined and resourceful initiative-taker with active listening, analytical, and problem-solving skills.
- Proficient with MS Office and constituent management databases.
- College degree or equivalent combination of education and experience.
- Ability to travel within the territory.
- Evening and weekend work as needed.
- Occasional overnight travel.
