Operations

• Own end-to-end operational execution for events (field + strategic), ensuring flawless technical setup, lead routing, and pipeline measurement.
• Partner with the Events and Demand Gen teams to design operationally sound campaigns that accelerate growth across managed and self-serve audiences.
• Monitor funnel and campaign performance proactively, surfacing anomalies in campaign health, data routing, or lead velocity.
• Optimize event workflows, automate manual processes, and ensure high data integrity in Pardot, Salesforce, and Hightouch.
• Collaborate with Lifecycle Marketing and ABM teams to align events and DG campaigns with broader GTM motions.
• Drive process improvements, automation, and AI-assisted execution where possible.
• Build and document repeatable processes that reduce reliance on ad hoc execution and improve campaign velocity.
• Support the evolution of our GTM architecture by embedding operational rigor into all campaigns.

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