Breakaway Music Festival

Marketing Manager

Breakaway Music Festival

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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About the role

  • Build integrated campaign plans for artist announcements, on-sales, promotions, and final-week ticket pushes.
  • Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web.
  • Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams.
  • Collaborate cross-functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns.
  • Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok.
  • Own paid media budgets, pacing, and performance by market and campaign phase.
  • Monitor ROAS, CPA, spend efficiency, and full-funnel performance.
  • Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth.
  • Strategize and support organic social content that drives awareness and conversion.
  • Partner with social and creative teams to align content with campaign goals and performance insights.
  • Identify growth opportunities through content trends, creator partnerships, and audience behavior.
  • Build and manage email marketing strategy to drive ticket sales, announcements, and fan engagement.
  • Own segmentation, scheduling, A/B testing, lifecycle flows, and performance optimization.
  • Maintain clean, organized CRM lists and automation workflows.
  • Own and manage the Breakaway Presents website, including homepage updates, landing pages, ticketing integrations, pixel tracking, and ongoing optimization for conversion and user experience.
  • Track and report on KPIs, including CTR, CPA, ROAS, conversion rate, and revenue by channel.
  • Coordinate creative asset needs, timelines, and production workflows.

Requirements

  • 4–5+ years of experience in digital, performance, or growth marketing.
  • Proven experience managing paid advertising platforms, including Meta, Google, and TikTok.
  • Hands-on experience with email marketing platforms and website management.
  • Strong analytical, reporting, and optimization skills.
  • Highly organized, proactive, and detail-oriented with strong project management ability.
  • Excellent written and verbal communication skills; able to present ideas clearly and concisely.
  • Ability to prioritize, manage multiple deadlines, and thrive in fast-paced environments.
  • Adaptable and comfortable navigating change and evolving priorities.
  • Strong computer skills, including Microsoft Office; experience with Adobe Creative Suite or Canva preferred.
  • Passion for music, festivals, live events, and culture strongly preferred.
  • Ability to travel and work extended hours, including nights, weekends, and holidays as needed.
Benefits
  • Flexible work environment
  • Comprehensive medical, dental, and vision insurance
  • 401K plan with employer matching
  • Paid Vacation Plans
  • Select festival attendance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingperformance marketinggrowth marketingpaid advertisingemail marketingwebsite managementA/B testinganalyticsreportingoptimization
Soft Skills
organizational skillsproject managementcommunication skillsdetail-orientedproactiveadaptabilitytime managementability to prioritizecollaborationcreativity