Brand Bolt

Director of Copywriting – DTC Health & Wellness

Brand Bolt

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Job Level

Lead

About the role

  • Serve as a writer for foundational campaigns, product launches, and major evergreen funnels.
  • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s.
  • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams.
  • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data.
  • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity.
  • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint.
  • Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table.
  • Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met.
  • Track all project statuses and proactively hold team members accountable for deliverables and expectations.
  • Create an environment of continuous feedback and access to up-to-date reporting.
  • Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency.
  • Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards.
  • Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice.
  • Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch.
  • Lead effective, results-focused creative calls that drive action and clarity.
  • Create new high-converting video variations from existing assets.
  • Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests.
  • Ensure brand voice and conversion benchmarks are maintained across all creative outputs.

Requirements

  • Minimum 8 years of hands-on experience in direct response copywriting, with a portfolio showcasing results.
  • At least 5 years of industry experience in skincare, women’s health, or health supplements.
  • Demonstrated mastery of persuasive selling and funnel-based marketing.
  • Outstanding organizational and project management skills, with proven success leading teams and projects in tools such as Notion.
  • Extraordinary attention to detail—you catch typos, odd phrasing, and off-brand elements instantly.
  • Experience with Descript (or similar) for video editing and test creation.
  • Track record of running productive, purposeful meetings and driving actionable outcomes.
  • Ability to enforce accountability while maintaining a positive, collegial team environment.
  • Familiarity working within EOS framework preferred.
Benefits
  • Competitive compensation and generous performance-based incentives
  • Flexibility and autonomy of a remote work environment built on trust and accountability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct response copywritingpersuasive sellingfunnel-based marketingvideo editingcopy optimizationcopywriting for landing pagescopywriting for sales pagescopywriting for VSLsproject managementtesting and iteration
Soft Skills
organizational skillsattention to detailteam leadershipaccountability enforcementcollaborationcreative strategyfeedback facilitationcommunicationproblem-solvingtime management