Brand Bolt

Copywriter

• Serve as a writer for foundational campaigns, product launches, and major evergreen funnels.
• Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s.
• Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams.
• Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data.
• Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity.
• Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint.
• Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table.
• Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met.
• Track all project statuses and proactively hold team members accountable for deliverables and expectations.
• Create an environment of continuous feedback and access to up-to-date reporting.
• Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency.
• Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards.
• Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice.
• Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch.
• Lead effective, results-focused creative calls that drive action and clarity.
• Create new high-converting video variations from existing assets.
• Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests.
• Ensure brand voice and conversion benchmarks are maintained across all creative outputs.

Director of Copywriting – DTC Health & Wellness