Branch

Product Marketing Specialist

Branch

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $80,000 - $90,000 per year

Job Level

Junior

About the role

  • As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives.
  • Focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success.
  • Translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners.
  • Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products.
  • Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections.
  • Own the Branch presence on partners’ marketplaces.

Requirements

  • 1-3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)
  • A strong portfolio of written and visual work (decks, one-pagers, videos, or scripts)
  • Comfortable learning the "ins and outs" of a technical product and translating it into benefits that resonate with real customer needs
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment
  • Familiarity with design tools (Figma), video recording software (Loom, Descript), and CRM/Automation tools (HubSpot, Salesforce), and an aptitude for testing, learning, and utilizing AI tools
Benefits
  • Market-leading medical, dental, and vision insurance
  • Stock options
  • Free Premium-Tier Origin Financial Wellness subscription
  • Monthly home-office stipend
  • 401k (TransAmerica)
  • 12-weeks paid parental leave for birthing and non-birthing parents
  • Flexible time off + sick and safe time
  • 11 paid company holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingMarketing CommunicationsSales EnablementB2B SaaSFintechContent CreationProject ManagementTechnical Product UnderstandingVisual CommunicationNarrative Development
Soft Skills
CollaborationCommunicationAdaptabilityCreativityProblem SolvingTime ManagementAttention to DetailCustomer FocusStrategic ThinkingMulti-tasking