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Product Manager – UX Ad Products

Branch

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 $110,000 - $137,000 per year

About the role

  • Ideate and conceptualize new ad formats tailored to business goals such as shopping conversions, app installs, retargeting, brand engagement, and awareness.
  • Build ad products that improve user experience, ad relevance, and conversion performance.
  • Identify opportunities for new formats on App Drawer SDK, In-App Ads SDK, and publisher inventory.
  • Conduct market, competitor, and trend analysis to build differentiated ad products.
  • Define product requirements, specifications, and success metrics for each ad format.
  • Work closely with engineering, design, data science, and sales teams to bring new ad products from concept to launch.
  • Partner with sales and business teams to understand customer goals and build formats aligned with advertiser needs.
  • Evaluate user flows to ensure ad formats enhance — not disrupt — app experience.
  • Collaborate with DSP, SSP, and Ad Exchange teams to ensure new formats are supported end-to-end.

Requirements

  • Minimum 5+ years of experience in Ad Tech, in roles such as Product Manager, Ad Product Strategist, or Ad Innovation Lead.
  • Strong understanding of ad formats across DSPs, SSPs, exchanges, OEM SDKs, and in-app environments.
  • Demonstrated experience building performance-oriented ad products (shopping ads, app install ads, retargeting formats, etc.).
  • Knowledge of user experience principles, UI/UX considerations, and app design constraints.
  • Familiarity with RTB, OpenRTB guidelines, mobile SDK ads, rendering engines, and ad serving flows.
  • Strong analytical mindset — able to derive insights from data and drive product decisions.
  • Ability to communicate concepts clearly to engineering, design, data science, and sales teams.
  • Experience creating detailed PRDs, wireframes, product flows, and go-to-market plans.
Benefits
  • Comprehensive benefits package
  • Health and wellness programs
  • Paid time off
  • Retirement planning options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ad formatsDSPsSSPsexchangesOEM SDKsin-app environmentsperformance-oriented ad productsuser experience principlesUI/UX considerationsRTB
Soft skills
analytical mindsetcommunicationcollaboration