BrainStorm Inc.

Marketing

• Own the SaaS Customer Leadership persona (Customer Success, Experience, Operations, Education, Marketing)
• Build, accelerate, and enable the funnel for the customer leadership audience
• Drive targeted messaging, campaigns, sales enablement, and event management
• Collaborate with sales and business development teams to identify enablement needs and deliver resources (pitch decks, case studies, training materials)
• Plan, execute, and optimize integrated marketing campaigns to drive leads and completed demos
• Create and oversee content including white papers, blog posts, webinars, email campaigns, and videos; collaborate with subject matter experts
• Plan and execute virtual and in-person events (webinars, trade shows, conferences) and coordinate pre/post-event marketing
• Use market insights and feedback to refine messaging, campaigns, and overall marketing tactics

B2B SaaS Persona Marketing Manager, CX