Brains

Senior Brand Copywriter

Brains

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $85,000 - $110,000 per year

Job Level

Senior

About the role

  • Develop brand voice, tone, and messaging systems for new and evolving brands.
  • Write taglines, brand platforms, value propositions, and narrative frameworks.
  • Craft naming concepts for brands, products, and services.
  • Create clear and compelling language that translates strategy into expression.
  • Write foundational brand copy including website messaging, packaging copy, and launch language.
  • Ensure brand voice is consistent across every expression and touchpoint.
  • Partner closely with strategy, design, and account teams to translate insights into ideas.
  • Write copy for presentations, brand guidelines, and internal creative documents.
  • Maintain a high bar for originality and avoid language that feels generic or cliché.

Requirements

  • 3–6+ years of writing experience within a branding studio, design agency, or creative environment.
  • Strong portfolio demonstrating brand-focused writing including taglines, naming, messaging systems, packaging, and web copy.
  • Experience working closely with design and strategy teams.
  • Strong understanding of brand development, particularly within consumer and CPG categories.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand voice developmenttagline writingvalue proposition creationnarrative framework craftingcopywritingwebsite messagingpackaging copybrand guidelines writingoriginality in writing
Soft Skills
collaborationcommunicationcreativityattention to detail