Brainrider

Marketing Automation Manager – Salesforce

Brainrider

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

CloudSQL

About the role

  • Build, launch, and optimize email marketing campaigns—from template setup and testing to deployment, tracking, and reporting
  • Develop audience segmentation using demographic, firmographic, and behavioral data such as email engagement and website activity
  • Design and optimize lead nurturing and customer journey workflows to improve engagement and conversion
  • Monitor list health and deliverability, reducing list decay and unsubscribes while improving campaign performance
  • Plan and execute A/B and multivariate tests to uncover insights and improve campaign effectiveness
  • Analyze performance data and translate insights into clear, actionable recommendations
  • Partner cross-functionally with internal teams and external stakeholders to deliver high-quality marketing campaigns
  • Support localization and regional execution of email marketing programs

Requirements

  • Bachelor’s degree in a quantitative or analytical field (e.g., economics, statistics, computer science) preferred
  • 3+ years of hands-on experience in marketing automation or lifecycle marketing
  • Strong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)
  • Experience integrating webinar and virtual event platforms with Salesforce marketing tools
  • Working knowledge of HTML/CSS for email development and troubleshooting
  • Solid understanding of email marketing best practices, compliance, and accessibility (CAN-SPAM, GDPR, ALT tags, image optimization, etc.)
  • Familiarity with email performance metrics such as deliverability, sender reputation, and engagement rates
  • Experience with segmentation, dynamic content, personalization, and campaign measurement
  • Exposure to creative tools like Photoshop and HTML editors for email troubleshooting
  • Experience designing and analyzing A/B and multivariate tests
  • Strong analytical mindset with the ability to turn data into insights
  • SQL or similar data skills a plus
  • Comfortable learning new tools quickly in a fast-paced environment
Benefits
  • paid vacation
  • work from home (WFH)
  • wide variety of other great perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingaudience segmentationA/B testingmultivariate testingHTMLCSSSalesforce Marketing CloudPardotSQLdata analysis
Soft Skills
analytical mindsetcross-functional collaborationcommunicationproblem-solvingadaptability