BrainPOP

Senior Demand Generation Manager

BrainPOP

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Senior

About the role

  • Define the integrated demand strategy, campaign goals, content requirements, and channel mix to drive pipeline and adoption, ensuring alignment with overall business objectives and GTM priorities.
  • Prioritize campaigns based on business impact, audience needs, and resource capacity.
  • Partner with Product Marketing to ensure campaigns competitively position offerings and resonate with K-12 educators and administrators.
  • Partner closely with the broader GTM community, including Sales Enablement, to ensure campaigns support pipeline development.
  • Lead the planning and execution of complex, multi-channel campaigns across paid media, email/nurturing, web, events, and content distribution channels.
  • Coordinate across channel owners to ensure campaign consistency, efficiency, and maximum impact.
  • Collaborate with creative, web, and paid media teams to ensure high-quality, high-converting assets (emails, ad creative, landing pages) are delivered on time in coordination with campaign launch calendar.
  • Define high-impact KPIs and rigorously track performance across campaigns and channels.
  • Synthesize campaign data to provide actionable insights and recommendations to Growth & Marketing leadership.
  • Work with Analytics and Lifecycle teams to measure contribution to pipeline, attribution, and conversion performance.
  • Act as a strategic partner to BDRs, Sales, and Customer Success teams to maximize inbound lead flow and campaign influence on pipeline generation.
  • Support ongoing experimentation and iteration to continually improve campaign ROI, engagement, and pipeline outcomes.

Requirements

  • 5+ years of progressive B2B demand generation or integrated marketing experience in EdTech.
  • Proven track record of developing, executing, and scaling national integrated campaigns that deliver measurable pipeline and opportunity impact.
  • Demonstrated proficiency and hands-on experience with marketing automation (e.g. HockeyStack, marketing automation (e.g., Pardot) and CRM tools (e.g., Salesforce), as well as digital analytics and advertising platforms (e.g., Google Analytics, Google Ads, programmatic media).
  • Experience in leveraging multiple digital channels, including a focus on paid media to drive high-quality demand.
  • Must be able to spend time in NYC HQ for company meetings or key events.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationintegrated marketingcampaign planningKPI trackingdata analysispipeline developmentcampaign executiondigital marketingmulti-channel marketingcontent strategy
Soft Skills
collaborationstrategic thinkingcommunicationleadershipprioritizationcreativityproblem-solvingadaptabilityanalytical thinkingproject management