Brainforce

Director of Marketing Operations – Marketing Technology

Brainforce

full-time

Posted on:

Location Type: Hybrid

Location: Paphos • Cyprus

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Act as the custodian of the Company’s brand portfolio, ensuring consistency and premium positioning across all properties.
  • Lead the evolution of the brand narrative in alignment with ownership vision and growth strategy.
  • Translate brand strategy into clear execution across all channels and guest touchpoints.
  • Ensure cohesive storytelling across the portfolio while maintaining property-level distinction.
  • Safeguard brand guidelines, visual identity and tone of voice across all internal and external communications.
  • Design and implement a unified marketing operating model across all properties (6+ luxury properties).
  • Translate strategic priorities into actionable campaign plans with clear timelines, deliverables and accountability.
  • Establish campaign governance, approval workflows and quality control processes.
  • Develop and maintain marketing performance dashboards and KPI frameworks.
  • Provide structured performance reporting and insights to the Board of Directors.
  • Standardise processes, templates and documentation across the portfolio.
  • Own and manage the marketing technology ecosystem including CRM, marketing automation, analytics, AI tools, DAM and project management platforms.
  • Ensure full integration between marketing systems and hospitality platforms (Opera Cloud, PMS, booking engine).
  • Lead AI adoption across content creation, workflow automation and analytics.
  • Ensure accurate data capture, reporting integrity and data-driven decision making.
  • Evaluate and implement new technologies aligned with growth strategy.
  • Oversee and optimise annual marketing vendor spend across paid media agencies, PR, content production and digital services.
  • Establish vendor performance frameworks with measurable KPIs.
  • Lead agency briefings, quarterly performance reviews and contract negotiations.
  • Coordinate multi-agency execution to ensure brand consistency and ROI.
  • Manage RFP processes and vendor selection when required.
  • (Paid media execution remains outsourced; this role manages performance and accountability.)
  • Lead and develop the central marketing team.
  • Implement structured development plans for direct reports with clear progression milestones.
  • Provide hands-on coaching, mentoring and performance management.
  • Foster a culture of accountability, innovation and AI capability.
  • Coordinate effectively with shared technical resources (Webmaster, SEO/Digital Specialist).
  • Represent marketing operations at Board level with clear, data-backed reporting.
  • Align with General Managers on property-specific marketing execution.
  • Translate commercial objectives into measurable marketing plans.
  • Ensure transparent communication between ownership, leadership and operational teams.

Requirements

  • 10–12 years’ experience in Marketing Operations, Marketing Technology or similar leadership role.
  • Experience in luxury hospitality or multi-property environments strongly preferred.
  • Proven track record managing complex agency ecosystems and substantial budgets.
  • Strong expertise in CRM, automation platforms, analytics and AI tools.
  • Experience integrating marketing systems with hospitality platforms (Opera Cloud or similar) is a strong advantage.
  • Demonstrated ability to build structure, improve processes and scale operations.
  • Strong leadership capability with a genuine focus on talent development.
  • Analytical mindset with the ability to translate data into business decisions.
  • Executive-level communication and stakeholder management skills.
Benefits
  • Attractive remuneration package
  • Provident Fund
  • Free meals on duty
  • Employee Appreciation Program and Reward Scheme
  • Great work-life balance
  • Comprehensive new staff induction programmes
  • Group-wide professional development opportunities across countries and properties
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsmarketing technologycampaign planningdata analysisperformance reportingprocess improvementbudget managementvendor managementAI adoptionKPI development
Soft Skills
leadershiptalent developmentcoachingmentoringcommunicationstakeholder managementaccountabilityinnovationcollaborationstrategic thinking