Brainforce

Chief Marketing Officer

• Act as the custodian of the Company’s brand portfolio, ensuring consistency and premium positioning across all properties.
• Lead the evolution of the brand narrative in alignment with ownership vision and growth strategy.
• Translate brand strategy into clear execution across all channels and guest touchpoints.
• Ensure cohesive storytelling across the portfolio while maintaining property-level distinction.
• Safeguard brand guidelines, visual identity and tone of voice across all internal and external communications.
• Design and implement a unified marketing operating model across all properties (6+ luxury properties).
• Translate strategic priorities into actionable campaign plans with clear timelines, deliverables and accountability.
• Establish campaign governance, approval workflows and quality control processes.
• Develop and maintain marketing performance dashboards and KPI frameworks.
• Provide structured performance reporting and insights to the Board of Directors.
• Standardise processes, templates and documentation across the portfolio.
• Own and manage the marketing technology ecosystem including CRM, marketing automation, analytics, AI tools, DAM and project management platforms.
• Ensure full integration between marketing systems and hospitality platforms (Opera Cloud, PMS, booking engine).
• Lead AI adoption across content creation, workflow automation and analytics.
• Ensure accurate data capture, reporting integrity and data-driven decision making.
• Evaluate and implement new technologies aligned with growth strategy.
• Oversee and optimise annual marketing vendor spend across paid media agencies, PR, content production and digital services.
• Establish vendor performance frameworks with measurable KPIs.
• Lead agency briefings, quarterly performance reviews and contract negotiations.
• Coordinate multi-agency execution to ensure brand consistency and ROI.
• Manage RFP processes and vendor selection when required.
• (Paid media execution remains outsourced; this role manages performance and accountability.)
• Lead and develop the central marketing team.
• Implement structured development plans for direct reports with clear progression milestones.
• Provide hands-on coaching, mentoring and performance management.
• Foster a culture of accountability, innovation and AI capability.
• Coordinate effectively with shared technical resources (Webmaster, SEO/Digital Specialist).
• Represent marketing operations at Board level with clear, data-backed reporting.
• Align with General Managers on property-specific marketing execution.
• Translate commercial objectives into measurable marketing plans.
• Ensure transparent communication between ownership, leadership and operational teams.

Director of Marketing Operations – Marketing Technology