Email Marketing Specialist
Brafton Inc.
contract
Posted on:
Location Type: Remote
Location: Jamaica
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Job Level
About the role
- Determining target audiences for intended campaigns
- Providing clients with strategic guidance and recommendations
- Campaign setup, testing and deployment within the client’s email platform
- Email template creation and refinement
- List segmentation and maintenance
- Creation of automations and drip sequences
- Reporting and analysis of deployed campaigns
- Email copywriting
- Leading on projects, including both client work and internal Brafton initiatives
- Working proactively and autonomously to achieve success
Requirements
- Bachelor’s degree preferred
- Minimum 1-2 years of relevant work experience preferred
- Excellent written and verbal communication skills
- Knowledge of the evolving email marketing landscape
- Technical knowledge of multiple email marketing platforms
- Certified Pardot Specialist preferred
- Hubspot Academy Certification preferred
- Experience using HTML to build custom email templates preferred
Benefits
- 70 percent independent contributor email marketing work
- 20 percent internal or client-facing communications
- 10 percent misc.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingemail template creationlist segmentationautomationdrip sequencesemail copywritingHTML
Soft Skills
communicationstrategic guidanceproactive workautonomous workproject leadership
Certifications
Certified Pardot SpecialistHubspot Academy Certification