Brafton Inc.

Enterprise Sales Development Representative

Brafton Inc.

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$60,000 - CA$90,000 per year

Tech Stack

About the role

  • Own outbound prospecting into strategic enterprise accounts across defined target segments.
  • Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
  • Engage senior stakeholders (Director/VP/Head/CMO) through:
  • Phone outreach
  • Email campaigns
  • LinkedIn engagement and social selling
  • Targeted multi-touch sequences
  • Conduct high-quality discovery conversations to uncover business drivers including:
  • Growth goals and pipeline targets
  • SEO and organic visibility challenges
  • Content velocity and scale needs
  • Internal resourcing constraints
  • Performance marketing priorities
  • Brand authority and thought leadership initiatives
  • Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
  • Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
  • Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
  • Provide feedback loops to marketing and leadership on what's resonating in the enterprise market.

Requirements

  • Bachelor’s degree required.
  • 5+ years experience in Sales Development, Business Development, or Enterprise Prospecting.
  • Demonstrated success booking meetings with enterprise-level decision-makers.
  • Proven ability to open net-new accounts (not just inbound follow-up).
  • Strong discovery skills and the ability to create urgency without being transactional.
  • Comfortable navigating longer buying cycles and multi-stakeholder environments.
  • Excellent written communication with a professional, executive tone.
  • Confident phone presence and objection-handling skills.
  • Strong working knowledge of digital marketing concepts, including:
  • Content strategy and production at scale
  • SEO performance and search visibility
  • Inbound marketing and lead generation
  • Paid media and conversion considerations
  • Analytics and reporting expectations for enterprise teams
  • High proficiency with prospecting and research tools such as:
  • LinkedIn Sales Navigator
  • CRM systems (HubSpot and/or Salesforce)
  • SEMrush, SimilarWeb, Google Analytics or equivalent
  • Outreach, Salesloft, or Apollo (nice to have)
Benefits
  • Competitive Incentive plan
  • Health Savings Account
  • pension
  • paid vacation
  • flexible remote schedule
  • and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Sales DevelopmentBusiness DevelopmentEnterprise ProspectingDiscovery SkillsContent StrategySEO PerformanceInbound MarketingLead GenerationPaid MediaAnalytics and Reporting
Soft Skills
Written CommunicationPhone PresenceObjection HandlingCreating UrgencyNavigating Buying CyclesMulti-Stakeholder Engagement
Certifications
Bachelor's Degree