
Enterprise Sales Development Representative
Brafton Inc.
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$60,000 - CA$90,000 per year
Tech Stack
About the role
- Own outbound prospecting into strategic enterprise accounts across defined target segments.
- Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
- Engage senior stakeholders (Director/VP/Head/CMO) through:
- Phone outreach
- Email campaigns
- LinkedIn engagement and social selling
- Targeted multi-touch sequences
- Conduct high-quality discovery conversations to uncover business drivers including:
- Growth goals and pipeline targets
- SEO and organic visibility challenges
- Content velocity and scale needs
- Internal resourcing constraints
- Performance marketing priorities
- Brand authority and thought leadership initiatives
- Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
- Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
- Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
- Provide feedback loops to marketing and leadership on what's resonating in the enterprise market.
Requirements
- Bachelor’s degree required.
- 5+ years experience in Sales Development, Business Development, or Enterprise Prospecting.
- Demonstrated success booking meetings with enterprise-level decision-makers.
- Proven ability to open net-new accounts (not just inbound follow-up).
- Strong discovery skills and the ability to create urgency without being transactional.
- Comfortable navigating longer buying cycles and multi-stakeholder environments.
- Excellent written communication with a professional, executive tone.
- Confident phone presence and objection-handling skills.
- Strong working knowledge of digital marketing concepts, including:
- Content strategy and production at scale
- SEO performance and search visibility
- Inbound marketing and lead generation
- Paid media and conversion considerations
- Analytics and reporting expectations for enterprise teams
- High proficiency with prospecting and research tools such as:
- LinkedIn Sales Navigator
- CRM systems (HubSpot and/or Salesforce)
- SEMrush, SimilarWeb, Google Analytics or equivalent
- Outreach, Salesloft, or Apollo (nice to have)
Benefits
- Competitive Incentive plan
- Health Savings Account
- pension
- paid vacation
- flexible remote schedule
- and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Sales DevelopmentBusiness DevelopmentEnterprise ProspectingDiscovery SkillsContent StrategySEO PerformanceInbound MarketingLead GenerationPaid MediaAnalytics and Reporting
Soft Skills
Written CommunicationPhone PresenceObjection HandlingCreating UrgencyNavigating Buying CyclesMulti-Stakeholder Engagement
Certifications
Bachelor's Degree