Brafton Inc.

SEO Strategist

Brafton Inc.

contract

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Craft competitive and compelling audits, proposals, and reports
  • Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
  • Assess the health of our clients' websites
  • Itemize errors and opportunities
  • Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
  • Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
  • Leverage a strong understanding of Google Analytics
  • Be a versatile team player who can tackle various projects and collaborate with all teams.
  • Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

Requirements

  • 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
  • Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
  • Strong understanding of cross-channel marketing principles
  • Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
  • Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
  • Strong project management and organization skills, ability to prioritize and manage multiple projects
  • Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
  • Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
  • Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
  • Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
  • The ability to meet scheduled and proposed deadlines.
  • Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
  • Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Benefits
  • Contractors must provide their own industry hardware and a stable internet connection.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOtechnical SEOkeyword researchbacklink analysisHTMLJavascriptCSSproject managementsite optimizationpage speed optimization
Soft skills
written communicationverbal communicationcollaborationorganizationprioritizationpositive attitudeadaptabilityteam playercontinuous learningproblem-solving