
Channel Marketing Manager
Bradshaw Home
full-time
Posted on:
Location Type: Hybrid
Location: Rancho Cucamonga • California • United States
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Salary
💰 $80,000 - $90,000 per year
About the role
- Support achievement of budgeted sales and profitability targets across assigned channels and customer accounts.
- Partner with Sales and Product teams to optimize product assortment and customer mix to drive sales and margin performance.
- Support the commercialization of new products and programs, ensuring strong in-market execution.
- Participate in line review planning and assortment strategy development to improve distribution and placement.
- Assist in the development and execution of promotional strategies that drive volume while supporting margin goals.
- Support customer pricing by product category based on margin requirements and competitive positioning.
- Analyze POS, syndicated, and customer data to track performance, identify trends, and recommend actions.
- Help identify opportunities to improve efficiency and reduce non-productive costs at the customer and channel level.
- Manage day-to-day coordination of business activities with Sales, Product Development, Finance, and Operations.
- Develop customer presentations and supporting analysis for sales meetings, line reviews, and business reviews.
- Represent the company in customer interactions and internal meetings as needed.
- Develop actionable recommendations to improve revenue, margin, and promotional effectiveness.
Requirements
- 3–5 years of experience in Channel Marketing, Trade Marketing, Sales Operations, or Commercial Planning, preferably in Consumer Packaged Goods.
- Bachelor’s degree in Business, Marketing, or a related field.
- Experience working with syndicated data (e.g., IRI, Circana) and customer POS data.
- Strong proficiency in Microsoft Excel for pricing, margin analysis, and data management.
- Working knowledge of Microsoft PowerPoint for building customer presentations.
- Strong analytical and problem-solving skills with attention to detail.
- Good organizational and time-management skills with the ability to handle multiple priorities.
- Comfortable working in a deadline-driven environment with evolving priorities.
- Effective written and verbal communication skills.
- Ability to collaborate cross-functionally in a fast-paced environment.
Benefits
- medical, dental, and vision insurance
- 401(k) with company matching
- accrued vacation
- floating holidays
- designated company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Channel MarketingTrade MarketingSales OperationsCommercial PlanningSyndicated DataPOS Data AnalysisPricing AnalysisMargin AnalysisData ManagementPromotional Strategies
Soft Skills
Analytical SkillsProblem-Solving SkillsAttention to DetailOrganizational SkillsTime-Management SkillsWritten CommunicationVerbal CommunicationCollaborationAdaptabilityAbility to Handle Multiple Priorities