BPM-PR Firm

Account Executive

• Conduct multi-channel lead research, generation, and outreach.
• Identify and develop new sales channels and strategies for the firm.
• Manage leads on a day-to-day basis and ensure timely follow-up.
• Oversee sales pipeline management and communicate updates to management.
• Prepare compelling proposals tailored to client needs.
• Negotiate contracts, ensuring all terms are clearly defined and agreed upon.
• Keep CRM system updated with accurate and up-to-date records of all sales activities and client interactions.
• Schedule and coordinate sales meetings.
• Close sales to meet or exceed targets.
• Create detailed case studies showcasing successful client projects.
• Collaborate closely with the email marketing team on campaigns and strategies.
• Implement drip marketing strategies for leads that go silent.
• Identify opportunities for corporate events, sponsorships, and partnerships.
• Prepare and deliver regular sales and marketing reports.
• Meet and exceed monthly and quarterly sales goals.
• Conduct outreach and lead generation for sponsorship sales.

Inside Sales Representative

• Manage multiple client accounts, serving as the lead point of contact for day-to-day communications and updates.
• Lead regular client calls, providing updates, insights, next steps, and recommendations with confidence and clarity.
• Create and deliver client-facing weekly and monthly reports, tracking earned media coverage, results, and opportunities.
• Task and manage projects in collaboration with the PR Manager/Director, ensuring all timelines and campaign milestones are met.
• Coordinate and oversee media placement follow-ups, sample requests, and influencer/product mailings.
• Draft and edit core press materials including press releases, pitch letters, bios, and media alerts.
• Conduct proactive media outreach and pitching, securing earned placements across national, regional, trade, and digital outlets.
• Routinely bring creative and strategic ideas to brainstorms and client campaigns to elevate visibility and engagement.
• Manage media lists, editorial calendars, contact databases, and tracking tools.
• Research new media opportunities, trends, contacts, partnerships, and award submissions.
• Support events, product launches, and influencer activations as needed.
• Ensure smooth project execution through organized task management, cross-team communication, and clear deliverables.

Public Relations Account Executive

Public Relations

• Develop comprehensive PR strategies tailored to each client's unique objectives, leveraging market insights, and industry trends to drive campaign success.
• Cultivate and maintain strong relationships with media contacts, pitching event stories, securing press coverage, and maximizing opportunities for client exposure.
• Develop compelling event-related content, including press releases, pitch letters, media kits, and promotional materials, to generate excitement and drive media success.
• Lead strategic media outreach efforts for clients products, services and events, identifying relevant journalists and outlets, crafting personalized pitches, and securing high-impact placements.
• Provide mentorship, guidance, and support to a talented team of PR professionals, fostering a collaborative and high-performing work environment.
• Prepare regular client reports, providing insights and analysis on campaign performance, to inform strategic decision-making and demonstrate value.
• Attend client meetings to discuss strategy, progress, and future plans, ensuring alignment with client objectives and addressing any concerns or feedback.
• Conduct video and in-person desk sides with clients to strengthen relationships, gain deeper insights into their business objectives, and identify opportunities for additional PR support.
• Conduct outreach to build new relationships and network with colleagues, clients, and the media, expanding our reach and influence in the industry.
• Oversee the coordination and distribution of client products for media coverage and promotional purposes, ensuring timely delivery and effective utilization.
• Oversee the PR team hub, including publicists and client accounts, ensuring alignment with client objectives, efficient workflow management, and exceptional service delivery.
• Conduct thorough online research to gather insights, identify emerging trends, and inform PR strategies, including media strategy planning and execution.
• Manage the end-to-end execution of PR campaigns for products, services and events, ensuring deliverables are met on time and within budget while maintaining the highest standards of quality.
• Implement systems for tracking team productivity and performance metrics, providing feedback and support to optimize efficiency and effectiveness.
• Monitor and analyze media coverage, event attendance, and other key metrics, providing actionable insights to optimize future PR efforts.
• Represent BPM-PR Firm at industry events, conferences, and networking opportunities, building relationships with key stakeholders and enhancing our industry presence.
• Lead the development of event strategies aligned with client goals, leveraging industry best practices and innovative approaches to drive engagement and brand awareness.
• Conceptualize creative event ideas and themes that align with client messaging and objectives, ensuring a cohesive brand experience across all touchpoints.
• Oversee the end-to-end creation and execution of events, from initial planning and logistics to on-site coordination and post-event evaluation.
• Participate in the prescreening of potential candidates passed from HR, evaluating qualifications and fit for the PR Director role.

PR Director

• Media Calling
• Online Research
• News Clippings and Reporting
• Assisting in Planning Event Details
• Press Release Writing
• Online PR and Social Media Management
• Daily Support to Management
• Learning to Manage Client Accounts
• Developing Media Lists
• Coordinating and Assisting with Press Conferences
• Writing and Editing Pitches and Media Alerts
• Conducting Competitive Analysis
• Monitoring Media Coverage and Compiling Reports
• Assisting with Client Communications and Meeting Preparations
• Supporting the Organization and Execution of Marketing Campaigns

Part Time Public Relations Intern

Marketing

• Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives.
• Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies.
• Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more.
• Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns.
• Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics.
• Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations.
• Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth.
• Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making.
• Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations.
• Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions.
• Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives.
• Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms.
• Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives.
• Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule.
• Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives.
• Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning.
• Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.

Inside Sales Representative

Public Relations Account Executive

PR Director

Part Time Public Relations Intern

Marketing Manager