BPCS, Comprehensive marketing solutions, ltd.

Digital Growth & Acquisition Marketing Manager

BPCS, Comprehensive marketing solutions, ltd.

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $35 - $38 per hour

About the role

  • Own and manage multichannel paid media programs across search, social, and video platforms, including bid management, audience strategy, creative testing, and pacing
  • Monitor daily and weekly performance dashboards to identify optimization opportunities and experiment outcomes
  • Design and execute ongoing experimentation across paid media, landing pages, and web experiences to improve CPC, CPA, CPQL, conversion rates, and qualified traffic
  • Lead technical SEO initiatives, including indexation health, metadata optimization, structured data, and schema implementation
  • Drive AEO/GEO (AI discoverability) efforts by publishing structured Q&A content, maintaining intent maps, and optimizing content for generative and AI-driven search experiences
  • Partner closely with Web Ops on landing-page builds, QA validation, headline and CTA optimization, and A/B testing execution
  • Maintain clean UTMs, tagging standards, and funnel integrity in collaboration with Marketing Operations
  • Provide actionable SEO and AEO briefs to Content teams, including schema requirements and intent alignment
  • Support digital amplification for ABM programs, events, and strategic partnerships
  • Produce weekly performance summaries and recommendations, along with deeper monthly performance analyses

Requirements

  • 5+ years of hands-on experience managing multichannel paid media programs
  • 5+ years of experience with technical SEO, including indexation, metadata, structured data, and schema markup
  • 5+ years of experience running web conversion optimization programs, including A/B testing and landing-page experimentation
  • Strong operator mindset with a proven track record of running experiments and iterating quickly based on performance data
  • Experience managing performance metrics such as CPC, CPA, CPQL, conversion rates, and qualified sessions
  • Comfort working closely with Marketing Operations on attribution, dashboards, tagging, and reporting
  • Strong analytical skills with the ability to turn data into clear, actionable recommendations
  • Excellent collaboration and communication skills across technical and non-technical teams.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
paid media managementtechnical SEOindexationmetadata optimizationstructured dataschema markupA/B testingconversion optimizationCPCCPA
Soft Skills
analytical skillscollaborationcommunicationoperator mindsetproblem-solving