BPCM.

Senior PR Lead, Travel, Wine, Spirits

BPCM.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $85,000 - $95,000 per year

Job Level

Senior

About the role

  • Serve as a primary client contact, leading multiple account programs and teams while delivering strategic value.
  • Create and execute integrated PR campaigns that drive media coverage and brand awareness.
  • Develop and advise clients on PR positioning, messaging, and measurable communications strategies.
  • Proactively pitch and secure high-impact editorial opportunities; maintain ongoing press interest through creative story angles and news-driven outreach.
  • Build and maintain strong relationships with travel and lifestyle media and influencers to secure coverage.
  • Draft press materials including press releases, bios, talking points, and media alerts.
  • Provide strategic input on content development and distribution to maximize media visibility and engagement.
  • Collaborate with agency teams across social, events, and influencer marketing to deliver integrated programs.
  • Monitor media coverage and industry trends to identify new opportunities.
  • Brainstorm and execute creative partnership and activation ideas for clients and new business prospects.
  • Develop full launch strategies for client partnerships and brand activations.
  • Participate in new business efforts including ideation, research, and proposal development.
  • Contribute to agency growth by introducing clients to new capabilities, expanding industry relationships, and engaging in relevant organizations.
  • Manage planning and execution of client events (staffing, production, guest outreach, budgets, etc.).
  • Develop and manage budgets, timelines, and other project-related deliverables.
  • Provide coaching and guidance to team members to ensure strong performance and professional growth.

Requirements

  • BA in Communications, Public Relations, Marketing, or a related field.
  • 7+ years of experience in Travel, Wine & Spirits, or Lifestyle PR (agency or in-house), working with top hospitality, spirits, or luxury lifestyle brands.
  • Deep knowledge of the travel and lifestyle media landscape and influencer ecosystem.
  • Strong, established relationships with top-tier travel and lifestyle press.
  • Proven track record of developing and executing successful PR campaigns and securing meaningful coverage.
  • Excellent written, verbal, and interpersonal communication skills.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Experience managing teams and mentoring junior staff.
Benefits
  • Medical, Dental, Vision Benefits
  • 401k and additional supplementary benefits
  • WFH Stipend
  • Summer Fridays
  • Generous PTO policy with a 2-week holiday break in December
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PR campaignsmedia coveragecommunications strategiespress materialscontent developmentevent planningbudget managementproject managementstrategic inputpartnership activation
Soft Skills
client relationship managementteam leadershipmentoringcommunicationcreativitystrategic thinkingcollaborationproblem-solvingadaptabilityinterpersonal skills
Certifications
BA in CommunicationsBA in Public RelationsBA in Marketing