Bowe - B2B Growth

Marketing Operations

• Configurar e manter fluxos de e-mail marketing e jornadas automatizadas no Salesforce Marketing Cloud
• Criar e gerenciar automações, triggers e regras de entrada/saída de campanhas e jornadas
• Realizar setups e parametrizações de CRM, garantindo aderência às regras de negócio
• Estruturar e manter integrações entre Salesforce, Marketing Cloud e HubSpot (ex: formulários, APIs, ferramentas de mídia, data sources)
• Atuar na criação e manutenção de modelos de dados, segmentações e públicos
• Apoiar a definição e implementação de regras de negócio para marketing, vendas e pós-venda
• Garantir a qualidade, consistência e governança dos dados no CRM
• Colaborar com times de marketing, vendas e operações para traduzir demandas estratégicas em soluções técnicas
• Apoiar análises de performance de campanhas e automações, sugerindo melhorias contínuas

Analista de Marketing Ops – Salesforce, HubSpot

Marketing

• Define and evolve demand generation strategies focused on growth, pipeline, and revenue
• Plan and execute ABM strategies (1:1, 1:few, and 1:many) for strategic accounts
• Lead multidisciplinary teams, ensuring clear direction and execution aligned with strategy
• Structure and manage marketing projects using agile methodologies, ensuring focus on impact and results

Project Owner – B2B Marketing, Demand Generation, ABM

Revenue Operations

• Design and evolve B2B Revenue Operations architectures, integrating Marketing, Sales and Customer Success with a focus on revenue predictability.
• Configure and optimize the GTM stack (HubSpot, Salesforce, automation tools and integrations), ensuring governance and data quality.
• Structure GTM metrics, dashboards and analyses, including funnels, Sales Velocity, Forecast and stage-based KPIs.
• Map, document and automate commercial and demand-generation processes, promoting efficiency and scalability.
• Technically lead RevOps projects, ensuring quality, continuous improvement and alignment with business objectives.
• Conduct GTM maturity assessments and recommend technical improvement roadmaps.
• Contribute to the technical definition of commercial proposals, supporting scope and solution design.
• Train internal teams and clients, translating technical complexity for Marketing, Sales and CS leadership.
• Contribute to the development of Bowe's RevOps practice, supporting methodologies, standards and new products.

Analista de Marketing Ops – Salesforce, HubSpot

Project Owner – B2B Marketing, Demand Generation, ABM

B2B Revenue Operations Specialist