Executive Director, Data & AI
Valtech
AzureBigQueryCloudETLGoogle Cloud Platform
Marketing AI Strategist, Adobe, Salesforce
Bounteous
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $180,000 per year
Job Level
SeniorLead
Tech Stack
BigQueryCloudGoogle Cloud PlatformPythonSQL
About the role
- Lead the transformation partnership for our client’s marketing technology ecosystem and AI-powered customer experiences.
- Own strategic vision, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business outcomes.
- Be the connective tissue between marketing strategy, data science, and enterprise architecture.
- Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront).
- Develop build vs. buy recommendations, challenging vendors when ROI doesn't justify cost.
- Lead stack consolidation eliminating redundancies.
- Create financial models for platform improvements.
- Define Next Best Action/Next Best Offer frameworks with AI-driven decisioning.
- Define QoQ Martech strategy plan balancing innovation and business priorities.
- Provide architecture recommendations for customer data infrastructure and real-time decisioning.
- Lead quarterly stack audits assessing utilization, data quality, integration health, security.
- Identify high-value AI/automation use cases with growth marketing, product, and sales teams.
- Present recommendations to VP/SVP leadership with data-driven insights.
- Build business cases for strategic investments with ROI projections and risk assessments.
- Lead bi-weekly innovation sprints prototyping new capabilities and/or POVs.
- Help build LLM/SLM apps for content, customer insights, campaign optimization and more.
- Develop platform-agnostic AI solutions leveraging GCP (Vertex AI, Gemini).
- Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing.
- Execute POVs demonstrating business impact.
- Maintain competitive intelligence on Martech and Adtech landscape.
- Help build native integrations outside Adobe/Pega to reduce vendor dependence.
- Evangelize innovation through demos, workshops, executive briefings.
Requirements
- 10+ years in marketing technology with 5+ years in strategic/leadership roles
- Deep expertise with Adobe Stack and Pega decisioning platforms (nice to have)
- Hands-on AI/ML experience (LLMs, propensity models, recommendation engines)
- Proven track record of cost optimizations through stack rationalization
- GCP/Google Cloud experience (Vertex AI, BigQuery, Gemini preferred)
- B2B marketing experience in complex, multi-stakeholder environments
- Expertise in AI driven Marketing automation
- Customer data platforms and identity resolution
- AI/ML frameworks and cloud-based AI services
- API integrations, data modeling, event streaming
- Performance marketing and programmatic advertising tech
- SQL, Python, or similar for data analysis/prototyping
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AIMLLLMspropensity modelsrecommendation enginesSQLPythondata modelingAPI integrationsperformance marketing
Soft skills
leadershipstrategic visioninnovationdata-driven insightscommunicationcollaborationfinancial modelingproblem-solvingpresentation skillsstakeholder management
