Artificial Intelligence

• Lead the transformation partnership for our client’s marketing technology ecosystem and AI-powered customer experiences.
• Own strategic vision, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business outcomes.
• Be the connective tissue between marketing strategy, data science, and enterprise architecture.
• Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront).
• Develop build vs. buy recommendations, challenging vendors when ROI doesn't justify cost.
• Lead stack consolidation eliminating redundancies.
• Create financial models for platform improvements.
• Define Next Best Action/Next Best Offer frameworks with AI-driven decisioning.
• Define QoQ Martech strategy plan balancing innovation and business priorities.
• Provide architecture recommendations for customer data infrastructure and real-time decisioning.
• Lead quarterly stack audits assessing utilization, data quality, integration health, security.
• Identify high-value AI/automation use cases with growth marketing, product, and sales teams.
• Present recommendations to VP/SVP leadership with data-driven insights.
• Build business cases for strategic investments with ROI projections and risk assessments.
• Lead bi-weekly innovation sprints prototyping new capabilities and/or POVs.
• Help build LLM/SLM apps for content, customer insights, campaign optimization and more.
• Develop platform-agnostic AI solutions leveraging GCP (Vertex AI, Gemini).
• Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing.
• Execute POVs demonstrating business impact.
• Maintain competitive intelligence on Martech and Adtech landscape.
• Help build native integrations outside Adobe/Pega to reduce vendor dependence.
• Evangelize innovation through demos, workshops, executive briefings.

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