Bounteous

Senior Specialist, SEO/AEO

Bounteous

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth.
  • Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries.
  • Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence.
  • Partner with content and digital teams to align SEO strategy with E-E-A-T best practices.
  • Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms.
  • Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features.
  • Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage.
  • Establish processes for measuring AI search visibility and zero-click performance impact.
  • Perform and present comprehensive technical, content, competitive, local, and app SEO audits.
  • Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates.
  • Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies.
  • Identify opportunities for content optimization, consolidation, pruning, and authority building.
  • Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance.
  • Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes.
  • Align search strategies with broader omnichannel marketing and digital transformation initiatives.
  • Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs.
  • Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility.
  • Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability.
  • Use reporting and visualization platforms to communicate performance insights and strategic opportunities.
  • Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met.
  • Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Computer Science, Information Technology, or a related field.
  • 3+ years of experience driving SEO performance for enterprise or large-scale brands; agency experience preferred.
  • Demonstrated success leading both traditional SEO and AEO initiatives in AI-driven search environments.
  • Deep understanding of:
  • AI Overviews and generative search experiences
  • Structured data and schema implementation
  • Entity-based optimization and knowledge graph strategy
  • E-E-A-T frameworks and authority-building strategies
  • Experience with leading SEO platforms such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, Lumar (DeepCrawl), Yext, Lighthouse, and Google Business Profile.
  • Familiarity with AI-powered workflows, automation tools, APIs, and advanced data analysis techniques.
  • Experience collaborating across internal teams and external stakeholders to deliver measurable results within defined timelines and budgets.
  • Strong analytical mindset with the ability to translate complex data into actionable insights and business recommendations.
  • Excellent communication skills with experience presenting to senior stakeholders and client leadership teams.
Benefits
  • Equal opportunity employer
  • Willing to sponsor eligible candidates for employment visas
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOAI search optimizationstructured dataschema implementationentity-based optimizationkeyword researchdata analysistechnical SEOcontent optimization
Soft Skills
analytical mindsetcommunication skillscollaborationproject managementstrategic claritypresentation skillsleadershiptime managementproblem-solvingadaptability