Botanic Tonics

Social Media Strategist

Botanic Tonics

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $100,000 per year

About the role

  • Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
  • Define the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy)
  • Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling
  • Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion
  • Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives
  • Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems)
  • Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy
  • Partner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaigns
  • Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making
  • Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments
  • Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities)
  • Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management
  • Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective
  • Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation
  • Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc)
  • Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation
  • Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling
  • Build structured testing frameworks across creative formats, messaging, and engagement tactics
  • Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field preferred
  • 4 to 7 years of experience leading social media strategy and community engagement for a high growth consumer brand. CPG experience strongly preferred
  • Demonstrated success building platform specific strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
  • Experience integrating organic and paid social initiatives to drive both brand equity and revenue growth
  • Proven ability to manage agencies, creators, and cross functional partners in a fast paced environment
  • Strong analytical mindset with experience translating performance data and cultural insights into actionable strategies
  • Excellent communication and presentation skills with the ability to influence internal stakeholders and external partners
  • Familiarity with social listening tools, influencer platforms, and emerging discovery and answer engine trends
  • Experience filming, editing, creating, posting content for social media channels (FB, IG, TikTok, etc)
Benefits
  • Comprehensive Medical, Dental and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycommunity engagementcontent creationperformance data analysisKPI definitioninfluencer partnership managementcampaign executionorganic and paid social integrationcreator ecosystem developmenttesting frameworks
Soft Skills
analytical mindsetcommunication skillspresentation skillsinfluencing skillscross-functional collaborationstrategic decision makingcommunity intelligenceengagement framework developmentadaptabilityleadership