Botanic Tonics

Vice President of Brand Management

Botanic Tonics

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,000 - $230,000 per year

Job Level

Lead

About the role

  • Own and evolve the Botanic Tonics brand strategy, positioning, and voice across all consumer and retail touchpoints.
  • Translate the company’s mission, product benefits, and consumer insights into compelling, differentiated brand narratives.
  • Ensure brand consistency while allowing flexibility for speed, testing, and innovation in a disruptive category.
  • Act as the internal brand authority, aligning Marketing, Sales, Innovation, and Operations around a unified vision.
  • Lead the development of bold, thumb-stopping content strategies that educate, entertain, and convert.
  • Oversee paid advertising across digital and social platforms (Meta, TikTok, YouTube, programmatic, retail media), optimizing for awareness, trial, and efficiency.
  • Own social media strategy, ensuring Botanic Tonics stays culturally relevant, authentic, and community-driven.
  • Build and scale creator, influencer, and ambassador programs that feel organic to the brand and resonate with core consumers.
  • Activate the brand through sampling, pop-ups, events, grassroots programs, and local partnerships.
  • Lead brand strategy and go-to-market execution for new product launches.
  • Partner closely with Innovation, Sales, and Trade Marketing to ensure launches are optimized for c-store velocity and shopper behavior.
  • Develop launch playbooks that balance speed, clarity, and impact in a fast-moving retail environment.
  • Build brand strategies specifically designed for the convenience channel, recognizing its unique shopper dynamics, impulse behavior, and limited real estate.
  • Collaborate with Sales and Trade Marketing to ensure brand storytelling translates to in-store execution, on-pack messaging, displays, and promotions.
  • Support selling efforts by helping retailers understand the brand, consumer, and why Botanic Tonics wins at shelf.
  • Build, lead, and mentor a high-performing brand and creative team.
  • Manage agency partners across creative, media, experiential, and social.
  • Establish clear KPIs and performance metrics tied to awareness, trial, velocity, and brand health.

Requirements

  • 10+ years of progressive brand or marketing leadership experience, ideally within CPG, beverages, or functional/wellness categories.
  • MBA from top university highly preferred
  • Proven success building brands through content, paid media, social, and experiential marketing.
  • Direct experience marketing into or alongside the c-store / convenience channel strongly preferred.
  • Demonstrated success leading new product launches in high-growth environments.
  • Strong understanding of consumer behavior, cultural trends, and performance marketing.
  • Experience partnering closely with Sales, Trade Marketing, and Innovation.
  • Entrepreneurial mindset—comfortable with ambiguity, speed, and hands-on execution.
  • Passion for building brands that challenge convention and create cultural relevance.
Benefits
  • Comprehensive Medical, Dental and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategycontent strategypaid mediasocial media marketingexperiential marketingproduct launchesperformance marketingconsumer insightsKPI developmentretail marketing
Soft Skills
leadershipcollaborationmentoringentrepreneurial mindsetadaptabilitycommunicationcreativitystrategic thinkingproblem-solvingcultural relevance
Certifications
MBA