BorrowMyDoggy

CRM Specialist – Part-Time

BorrowMyDoggy

part-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Build and send **newsletters, lifecycle and engagement communications** across email, push and in-app
  • Support the CRM Lead in **executing customer journeys in Braze**
  • Create and manage **user segments** based on behaviour, activity and lifecycle stage
  • Help maintain and optimise **onboarding, engagement and reactivation flows**
  • QA campaigns and journeys to ensure accuracy, timing and relevance
  • Use CRM data to identify opportunities to improve engagement, response and retention
  • Work with Customer Care, Product and Ops where CRM supports the member experience

Requirements

  • Hands-on experience in a **CRM or lifecycle marketing role** for a subscription or online business
  • **Working knowledge of Braze** - you should be comfortable building campaigns, segments and journeys yourself
  • Strong attention to detail and confidence managing live CRM sends
  • Data-aware mindset with an understanding of engagement and retention metrics
  • Clear written communication skills
  • Ideally:
  • Familiarity with **A/B testing and experimentation** in CRM
  • Experience with **push notifications and in-app messaging**
  • Experience working in a **marketplace** or two-sided platform environment
  • Nice to have:
  • Ability to design and build **HTML emails**
  • **Social media experience** (content, community or campaign support) is a plus, but not required
Benefits
  • Competitive salary
  • A fun and friendly dog loving team
  • Contribute to shaping the future of a rapidly growing tech company
  • Work with a mission-driven brand and an engaged, dog-loving community
  • *No recruiters please.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM marketinglifecycle marketingA/B testingHTML email designuser segmentationcustomer journey executionengagement metricsretention metricscampaign managementpush notifications
Soft skills
attention to detailwritten communicationdata-aware mindset