Boomi

Integrated Marketing Intern

Boomi

internship

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$17 - CA$23 per hour

Job Level

Entry Level

About the role

  • Assist in the development of high-value content assets (whitepapers, blogs, case studies, and social snippets) tailored to specific buyer personas.
  • Ensure all content aligns with Boomi’s integrated program themes, maintaining a consistent "voice" across digital, social, and demand generation channels.
  • Repurpose "hero" content into modular assets for regional marketing teams to drive global scalability.
  • Apply project management principles to track the lifecycle of marketing campaigns, ensuring deadlines are met across creative, web, and operations teams.
  • Maintain the marketing editorial calendar and project trackers, providing visibility into campaign status for executive stakeholders.
  • Conduct competitive content audits and market research to identify whitespace opportunities for Boomi’s messaging.
  • Utilize marketing analytics tools to monitor the full-funnel performance of integrated campaigns, identifying which content pieces are successfully nurturing leads into the pipeline.
  • Present data-driven recommendations to optimize underperforming assets or channels.
  • Support the management of Boomi’s digital footprint, ensuring the website and social platforms reflect the latest integrated program messaging.
  • Collaborate on SEO/SEM keyword strategies to ensure content is discoverable and aligned with current market trends.

Requirements

  • Currently enrolled in a Bachelor’s degree program, preferably in Marketing, Communications, Business, Information Management, or Engineering/Computer Science.
  • Exceptional written communication skills with a focus on storytelling and "humanizing" B2B technology.
  • Familiarity with project management methodologies (Agile, Waterfall) or tools (Asana, Monday.com, Jira, or Smartsheet) is a significant plus.
  • Understanding of how content, SEO, social media, and paid media work together to create a unified customer experience.
  • Proficiency in AI productivity tools, and a quick learner of marketing automation/analytics platforms.
  • A "bridge-builder" personality capable of working across diverse teams (Product, Sales, and Operations).
Benefits
  • Health insurance
  • Professional development opportunities
  • Flexible work hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentproject managementSEOSEMmarketing analyticscompetitive content auditsmarket researchstorytellingB2B technologycontent optimization
Soft Skills
written communicationcollaborationadaptabilitycross-functional teamworkdata-driven decision makingcreativityproblem-solvingorganizationattention to detailrelationship building