Boom & Bucket

Copywriter

• **About the Role**We’re looking for a **commercially focused Copywriter** to craft clear, persuasive messaging that drives action across digital and offline channels. This role is for a writer who understands that **words exist to perform**—to generate leads, drive bids, increase conversions, and build trust at scale.
• You should either:
• - Have **agency experience** writing conversion-driven copy, **or****
• - Have **in-house brand or growth experience** producing copy tied to measurable business outcomes.**
• You’ll work closely with designers, marketers, product partners, and sales teams to turn strategy into language that is simple, credible, and effective.
• **What You’ll Do**
• - Write and optimize copy across channels, including:**
• - Paid media (search, social, display, native)**
• - Email and lifecycle campaigns**
• - Landing pages and conversion flows**
• - Website and product marketing pages**
• - Sales enablement materials and presentations**
• - Translate value propositions into clear, customer-first messaging**
• - Write headlines, subheads, CTAs, and body copy that drive conversion**
• - Produce multiple copy variants for testing and optimization**
• - Partner with design to ensure copy and visuals work together as a system**
• - Apply SEO best practices to on-page copy (structure, keywords, intent)**
• - Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., variant generation, outline creation, rewrite testing), while maintaining a high bar for clarity, accuracy, and brand voice**
• **What We’re Looking For****Experience**
• - 1–5 years of professional copywriting experience**
• - Agency and/or in-house brand or growth team experience required**
• - Portfolio demonstrating:**
• - Conversion-focused copy (ads, landing pages, emails)**
• - Clear headline writing and strong CTAs**
• - Ability to simplify complex offerings into plain language**
• **Commercial & Conversion Acumen**
• - Strong understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction**
• - Ability to write for different stages of the funnel (awareness → consideration → action)**
• - Comfortable writing copy intended to be tested, measured, and improved**
• **SEO & Digital Fundamentals**
• - Working knowledge of SEO best practices:**
• - Keyword intent and placement**
• - On-page structure (H1–H3, meta titles/descriptions)**
• - Writing for humans first, search engines second**
• - Experience collaborating with SEO, growth, or web teams is a plus**
• **Working Style**
• - Clear, concise writer with strong editorial judgment**
• - Comfortable with feedback, iteration, and performance data**
• - Able to manage multiple projects and deadlines simultaneously**
• - Comfortable leveraging AI tools for **ideation and efficiency**, while relying on human judgment for tone, persuasion, and accuracy**
• **Nice to Have**
• - Experience writing in B2B, marketplaces, or complex categories**
• - Familiarity with A/B testing copy (headlines, CTAs, page structures)**
• - Understanding of analytics and performance metrics (CTR, CVR, bounce rate)**
• - Experience contributing to or maintaining a brand voice and messaging system**
• **Why This Role Matters**
• At Ritchie Bros., copy is not decoration—it’s a **growth lever**. Your work will influence how customers understand our value, how confident they feel taking action, and how effectively we scale trust across a global marketplace.
• You’ll see your words move real metrics—and real equipment.

Graphics Designer

• Design marketing assets across channels, including: Paid media (social, display, native), Email and lifecycle campaigns, Landing pages and web graphics, Sales enablement and presentations, Event, print, and on-site materials
• Translate briefs and copy into clear, on-brand visual systems
• Produce fast, iterative creative for testing and optimization (multiple formats/sizes/variants)
• Adapt core concepts into multiple formats efficiently while maintaining quality
• Maintain brand consistency across Ritchie Bros.’ multi-brand ecosystem
• Collaborate with Growth, Brand, Product, and Sales teams to deliver work on time
• Leverage AI tools to accelerate ideation and automation (e.g., generating creative variants, layout exploration, background removal, image expansion, resizing/versioning), while keeping a high bar for craft, accuracy, and brand consistency

Copywriter

Graphic Designer