Marketing Growth Lead, Advocacy
Booksy
full-time
Posted on:
Location Type: Remote
Location: Spain
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Job Level
About the role
- You’ll lead the charge in operationalizing word-of-mouth marketing, transforming our most vocal providers into our most effective sales force to aggressively drive growth across Spain and beyond.
- Working closely with the Global Director of Growth Marketing, you’ll own the infrastructure behind our referral and affiliate programs.
- You won’t just be managing a tech stack; you’ll be the heartbeat of the Booksy Collective, directly nurturing our core group of providers to bridge the gap between creative content and real-world conversion.
- You’ll be excited by the prospect of architecting viral loops and partnering with social teams to ensure organic advocacy has a frictionless path to a trial start.
- At Booksy, we value "Balanced Boldness"—we want you to shoot for the moon with your growth tactics while remaining grounded in the data and the raw feedback of our community.
Requirements
- Extensive experience in advocacy marketing (ideally 5+ years) with a proven track record of building community-led growth.
- Prior experience within the ‘beautiful chaos’ of a tech scale-up environment is preferable
- A "hands-on-keyboard" mentality; you’re comfortable with AI tools and have the ability to "vibe code" to get things moving.
- Technical agility with automation tools like Make.com or Zapier; you don’t wait for a ticket if you can build a workaround yourself.
- Strategic relationship skills to engage deeply with the Booksy Collective and turn their insights into actionable growth loops.
- A collaborative mindset to work across Creative and Social teams, ensuring every organic post is a potential engine for growth.
- Fluent English communication skills, with the ability to collaborate effectively in an English-speaking team environment.
Benefits
- This is a flexible and fully remote role (within Spain), we do have an office in Madrid if you fancy a visit.
- Private medical and dental insurance to keep you feeling your best.
- Wellness platform access to redeem coupons at Amazon, Zalando, Decathlon, and more.
- €50 monthly Booksy allowance to use on any service in our app.
- Psychologist sessions available up to twice a week.
- Flexible remuneration and an extra day off for your birthday!
- Our Diversity and Inclusion Commitment:
- We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at , so we can best support you .
- How AI helps us find great people
- Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.
- If you have questions, just drop us a note - we’re happy to explain more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
advocacy marketingcommunity-led growthautomation toolsAI toolsvibe codingdata analysisgrowth tacticsviral loopsreferral programsaffiliate programs
Soft Skills
strategic relationship skillscollaborative mindsetcommunication skillsleadershiporganizational skillscreativityproblem-solvingadaptabilitycommunity engagementfeedback incorporation