Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels.
Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing.
Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends.
Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition.

Requirements

3-5 years of experience in growth marketing or performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social.
Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel
Familiarity with CRM systems like Hubspot or SalesForce.
Strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing.
Attention to detail and a methodical approach, whether it’s structuring a test, reviewing data, or QAing ad copy.
Experience in high-growth B2B SaaS or startups is preferred.
A scrappy, action-oriented, and self-motivated mindset is desired. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
The ability to thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy.

Benefits

We're proudly distributed across the globe, with each market being remote-first. Depending on which market you're joining, you might have office access or be fully remote - either works. All we ask is that you're based in the country/region this role is advertised in.
Remote work with $50/month home phone/internet reimbursement.
Comprehensive health, dental, and vision coverage with UHC.
Company paid STD and LTD, and Basic Life Insurance at 1x salary.
FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
Accident/Hospital/Critical Illness voluntary plans available.
401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
12 Holidays observed.
Parental Leave - 12 weeks of paid leave.
EAP (Employee Assistance Program).
Voluntary Pet Insurance through Fetch.
Financial wellness tools through SoFi and Ladder.
Discounts via Perkspot.
Booksy benefit $50 per month to use on services in our app.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEMpaid socialaudience segmentationcreative optimizationCACLTVconversion ratesCTRreportingforecasting

Soft Skills

attention to detailmethodical approachaction-orientedself-motivatedproblem-solvingcalm under pressurefocusedsolution-oriented