Bonnier Media Deutschland GmbH

Online Marketing Manager – Focus on Performance Marketing

Bonnier Media Deutschland GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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Tech Stack

WordPress

About the role

  • Design and plan holistic online campaigns across Social Media (esp. Meta, TikTok and YouTube), SEA, SEO, Display and Affiliate Marketing
  • Strategically develop our communication channels (e.g., company newsletter, social media channels, and website)
  • Manage and further develop the company website and CRM system
  • Plan and manage influencer marketing
  • Define and monitor relevant KPIs and perform data analysis (Meta Business Manager, Google Analytics, TikTok)

Requirements

  • University degree in (online) marketing, business administration, economics, media or communications studies
  • Ideally 2 years of professional experience in online marketing / performance marketing
  • Confident use of common SEA, SEO and analytics tools, WordPress and Google Analytics
  • Native-level familiarity with major social media channels and knowledge of platform-specific tone, visuals and trends
  • Enjoyment of creating and developing creative assets
  • Ideally experience in the book and media industry
  • Team player with a hands-on mentality and a structured way of working
  • Openness to the constant change in online marketing and the audiobook industry
Benefits
  • A varied working environment in a steadily growing and successful market
  • Wide-ranging contacts within the Bonnier publishing group (e.g., Carlsen, Ullstein, Piper, Thienemann‑Esslinger)
  • High flexibility with a hybrid working model, regular working hours and 30 days of vacation
  • Flat hierarchies, agile ways of working and short decision-making paths
  • Attractive additional benefits such as a Deutschlandticket (Germany-wide public transport pass) and fitness offerings
  • A motivated team that looks forward to welcoming you!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
online marketingperformance marketingdata analysisKPI monitoringinfluencer marketingSEOSEAcontent creationcampaign planningCRM management
Soft Skills
team playerhands-on mentalitystructured workingadaptabilitycreativitycommunicationstrategic thinkingopenness to changecollaborationproblem-solving