Bonnier Media Deutschland GmbH

Marketing

• Unterstützung bei der Konzeption und Umsetzung von Marketingmaßnahmen und Kooperationen
• Koordination von Online- und Social Media-Aktivitäten
• Unterstützung bei der Erstellung von Video-Inhalten
• Erstellung und Versand von Mailings für die Programmbereiche Carlsen Manga! und Hayabusa
• Aktualisierung von Inhalten für die Carlsen-Website und Amazon+
• Pflege von Metadaten
• Koordination von externen Dienstleistern
• Organisation und Durchführung von Events und Conventions/Messen
• Planung und Koordination der Produktion von Werbemitteln

Manga Marketing Praktikum – Fokus Manga, Hayabusa, C Lines

Business Development Rep

• Markt- und Technikentwicklung im Bereich Künstliche Intelligenz beobachten
• Einführung und Betreuung von KI-Tools im Verlag unterstützen
• Mitarbeiter bei der Erstellung von KI-Assistenten und KI-Agenten unterstützen
• Teil des Entwicklungsteams für digitale Produkte sein
• Innovative Konzepte für neue digitale Produkte umsetzen
• Teil des Projekt- und Metadatenmanagements sein
• Proaktive Kommunikation mit Projektpartner*innen
• Administration der Produkte auf digitalen Plattformen übernehmen
• Teil des User-Supports sein
• Vorabversionen testen und Feedback geben

Volontär Business Development

Digital Marketing

• You will manage and further develop our website (TYPO3) on an operational level
• You will independently coordinate collaboration with external service providers
• You will design, send and analyze targeted newsletter and email campaigns
• You will take responsibility for precise audience targeting and segmentation
• You will develop and manage digital advertising campaigns
• You will conduct analysis and reporting of relevant digital metrics
• As the central point of contact for our digital channels, you will be the marketing team's competent interface and source of ideas.

Digital Marketing Manager

• Design and plan holistic online campaigns across Social Media (esp. Meta, TikTok and YouTube), SEA, SEO, Display and Affiliate Marketing
• Strategically develop our communication channels (e.g., company newsletter, social media channels, and website)
• Manage and further develop the company website and CRM system
• Plan and manage influencer marketing
• Define and monitor relevant KPIs and perform data analysis (Meta Business Manager, Google Analytics, TikTok)

Online Marketing Manager – Focus on Performance Marketing

Public Relations

• You will help us increase the visibility of our entire program — with a particular focus on our new games section.
• You bring creative ideas for storytelling, press relations, and sending review copies and promotional items to media outlets and multipliers.
• Together with the games team and other colleagues, you act as the link to journalists, bloggers and fans.
• You maintain contacts, develop leads and ensure that initial contacts become real, sustainable relationships.
• You help structure, maintain and expand our contacts — from the first encounter to long-term collaboration.
• You assist in preparing and sending press releases, newsletters and press materials — and respond quickly and creatively to press enquiries.
• You serve as the interface to external PR agencies that manage our lead titles and ensure everything runs smoothly.
• With us you will get to know all program areas and have the opportunity to contribute your own ideas.

PR & Community Management Traineeship

• Catalog management & process coordination: You will support the entire semi-annual catalog cycle — from planning and building the catalog pages (including the backlist) to the final handover to production.
• Project management & organization: You will coordinate between various departments and act as the central communication point within the company — a proactive organizer with a good overview.
• Communication with external partners: You will work closely with external service providers such as printers, display manufacturers, lettershops, proofreaders and other partners.
• Trade marketing: Together with the sales team, you will help develop and design sales displays and furniture for the book trade.
• Budget responsibility: You will learn how to plan and monitor budgets and will gradually take on more responsibility.
• Teamwork and mentoring: You will work closely with an experienced marketing manager who will guide you, mentor you and support your professional development.

Marketing Traineeship – m/f/d

• Responsibility for the digital marketing of the product portfolio across all relevant channels
• Development, implementation and optimization of TikTok, Meta and YouTube campaigns
• Ongoing development of the website as the central showcase
• Management of ads across all relevant platforms and coordination of external agencies
• Planning and control of the marketing budget, performance tracking and reporting
• Collaboration with the Amazon team to develop joint strategies
• Continuous performance analysis and the development of innovative strategies