Digital Marketing Manager
Bonnier Media Deutschland GmbH
full-time
Posted on:
Location Type: Hybrid
Location: München • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsibility for the digital marketing of the product portfolio across all relevant channels
- Development, implementation and optimization of TikTok, Meta and YouTube campaigns
- Ongoing development of the website as the central showcase
- Management of ads across all relevant platforms and coordination of external agencies
- Planning and control of the marketing budget, performance tracking and reporting
- Collaboration with the Amazon team to develop joint strategies
- Continuous performance analysis and the development of innovative strategies
Requirements
- Several years of experience in performance marketing and search engine optimization (SEO/GEO)
- Knowledge of AI-supported methods
- Strong hands-on mentality
- Goal- and results-oriented working style
- Experience managing budgets, agencies and digital campaigns
- Enthusiasm for digital sales of books, gifts and games
- Knowledge of shop systems (e.g., Shopify), tracking, web analytics and CRM (e.g., HubSpot, Brevo) is a plus
- Confident user of MS Office 365 and Teams
Benefits
- Respect, an open-door culture and approachable leadership
- Good work–life balance
- Commitment to sustainability and personal responsibility
- Flexible hybrid working model
- Flexible working hours with flextime
- Individual training and development opportunities
- Tax-free childcare allowances
- Subsidized Deutschlandticket (commuter pass)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingsearch engine optimizationdigital campaign managementbudget managementweb analyticsAI-supported methodstracking
Soft skills
hands-on mentalitygoal-orientedresults-orientedcollaboration