BOLT ON TECHNOLOGY (Automotive)

Growth Marketing Lead

BOLT ON TECHNOLOGY (Automotive)

full-time

Posted on:

Location Type: Hybrid

Location: Tampa • Florida • United States

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Salary

💰 $80,000 per year

Job Level

Senior

About the role

  • Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention.
  • Plan, launch, and optimize multi-channel marketing campaigns across paid, organic, and lifecycle channels.
  • Lead experimentation programs to test messaging, channels, and conversion optimization strategies.
  • Analyze marketing performance data and customer behavior to identify growth opportunities.
  • Partner with product and sales teams to improve funnel performance and lead quality.
  • Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis.
  • Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels.
  • Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement.
  • Track, report, and communicate key growth metrics to leadership.
  • Identify new channels, partnerships, and growth opportunities to expand Bolt On’s market reach.

Requirements

  • 5+ years of experience in growth marketing, performance marketing, or demand generation
  • Strong experience with digital acquisition channels including paid search, paid social, and SEO
  • Proven track record of driving measurable growth in B2B SaaS or technology environments
  • Experience with marketing analytics tools and CRM platforms (HubSpot, Salesforce, Google Analytics, etc.)
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Experience running experiments such as A/B tests and funnel optimization initiatives
  • Excellent communication and cross-functional collaboration skills
  • Ability to operate in a fast-paced environment and manage multiple growth initiatives simultaneously
Benefits
  • Competitive salaries
  • Medical, dental, and vision benefits
  • Company-paid life insurance
  • Flexible schedules
  • Sick leave
  • Volunteer time off
  • Company-matched 401(k)
  • Unlimited PTO
  • Parental leave
  • 9+ paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingdemand generationdigital acquisitionA/B testingfunnel optimizationmarketing analyticscustomer behavior analysisconversion optimizationlifecycle marketing
Soft Skills
analytical mindsetcommunicationcross-functional collaborationability to manage multiple initiativesfast-paced environment adaptability