BOLT ON TECHNOLOGY (Automotive)

Business Development Rep

• Make 60-80 outbound calls a day
• Conduct high-volume outbound prospecting to independently owned automotive repair shops
• Host multiple meaningful conversations with prospects
• Qualify prospects and schedule product demos
• Leverage your service advisor experience to understand shop workflow and operational pain points
• Educate prospects on how technology can improve shop efficiency, communication, and profitability
• Follow up with prospects through outreach
• Consistently meet daily, weekly, and monthly activity and demo booking targets

Business Development Representative – SC

Growth Marketing

• Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention.
• Plan, launch, and optimize multi-channel marketing campaigns across paid, organic, and lifecycle channels.
• Lead experimentation programs to test messaging, channels, and conversion optimization strategies.
• Analyze marketing performance data and customer behavior to identify growth opportunities.
• Partner with product and sales teams to improve funnel performance and lead quality.
• Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis.
• Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels.
• Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement.
• Track, report, and communicate key growth metrics to leadership.
• Identify new channels, partnerships, and growth opportunities to expand Bolt On’s market reach.

Business Development Representative – SC

Growth Marketing Lead