bolt.new

Senior Product Marketing Manager

bolt.new

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
  • Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
  • Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
  • Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
  • Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
  • Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
  • Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
  • Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
  • Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence

Requirements

  • 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
  • You’ve owned product launches from strategy through execution and can show measurable impact
  • Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
  • Experience building sales enablement that sales teams actually use
  • You can write – crisp positioning docs, compelling launch copy, clear internal briefs
  • Comfortable working directly with engineers and PMs to extract the “so what” from technical features
  • Experience with pricing and packaging decisions (even if you weren’t the sole owner)
Benefits
  • You do not need a college degree to apply
  • You do not need to be located in the U.S. — we’re remote-friendly
  • You do not need to meet every qualification listed above
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive intelligencesales enablementpricing strategypackaging strategyproduct launchmetrics trackingB2B SaaSdeveloper tools
Soft Skills
leadershipcommunicationstrategic thinkingcollaborationwriting