bolt.new

Performance Marketing

• Own the paid demand generation strategy end-to-end — acquisition channels, campaign execution, webinars, and landing pages
• Manage and optimize paid channels across Google Ads, Meta, X, LinkedIn, and emerging platforms
• Plan and execute webinars, virtual events, and co-marketing campaigns that drive pipeline
• Build high-converting landing pages for campaigns, product launches, audience segments, and partner initiatives (e.g., agency landing page)
• Own marketing attribution and reporting — build the measurement framework so we can tie spend to signups, upgrades, and revenue
• Collaborate with Growth (in-product experimentation, lifecycle marketing) and Product Marketing (launches) to ensure campaigns align with product moments
• Own budget allocation across channels and optimize spend based on CAC, LTV, and payback period
• Manage agency relationships and hold external partners accountable to performance targets
• Test aggressively — new channels, new creatives, new audiences, new formats — and kill what doesn't work fast

Head of Demand Generation

Full-stack Engineer

• Architect and implement 3rd party integrations in Bolt.
• Setup, maintain and extend testing infrastructure to ensure stability across releases.
• Debug complex app flows, improve the observability and provide tools for customer support.
• Drive technical excellence by identifying and reducing technical debt, establishing best practices, and implementing architectural improvements.
• Interface with the UI and design team to provide top notch UX.
• Interface with the AI team to make sure the agent integration is smooth.
• Dogfood bolt.new and come up with creative solutions to improve the platform.
• Add and improve existing integrations within Bolt like Supabase, Stripe and Netlify.
• Work with the AI team to integrate new agent solutions.
• Implement an improved persistence solution for storing user data.
• Improve our authentication setup and integrate with our backend infra

Senior Full Stack Engineer

Sales Development Rep

• Prospect into target accounts through cold outreach (email, LinkedIn, messaging, light calling)
• Qualify inbound leads and route them to the appropriate sales motion
• Identify ideal customer profiles, key personas, and pain points through research and discovery
• Collaborate with Account Executives and Sales Engineers to craft compelling outreach and hand off qualified opportunities
• Track all activities, insights, and conversations in our CRM to maintain a clean and accurate pipeline
• Experiment with new messaging, channels, and strategies to optimize conversion and learn quickly
• Serve as a key voice in shaping how we scale our top-of-funnel motion

Sales Development Representative

Marketing

• Build and optimize lifecycle campaigns across email, in-product, and push notifications.
• Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors.
• Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones.
• Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns.
• Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics.
• Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.

Lifecycle Marketing Manager

• Own core platform architecture: WebContainers integration, browser runtime systems, performance optimization, and backend infrastructure
• Write code regularly on complex features, migrations, and architectural improvements
• Review core platform PRs and maintain quality standards across the domain
• Drive technical initiatives and manage technical debt strategically
• Conduct performance reviews and own career development for core team members
• Hold regular 1:1s to support growth, remove blockers, and provide feedback
• Make hiring decisions and address performance issues proactively
• Build a high-performing, autonomous team culture
• Assign team members across features based on skills, capacity, and priorities
• Participate in coordination meetings with other Team Leads
• Regular 1:1s with Head of Engineering to align on priorities and resources
• Run weekly core team meetings for knowledge sharing
• Champion AI coding tools and model effective usage
• Build AI-powered core platform features and intelligent runtime capabilities
• Dogfood Bolt.new daily and drive product improvements

Lead Full Stack Engineer

Frontend Engineer

• Own UI architecture: component patterns, state management, performance, and frontend infrastructure
• Write code regularly on complex features, migrations, and architectural improvements
• Review all UI PRs and maintain quality standards across the domain
• Drive technical initiatives and manage technical debt strategically
• Coordinate with other Team Leads on cross-domain architectural decisions
• Conduct performance reviews and own career development for UI team members
• Hold regular 1:1s to support growth, remove blockers, and provide feedback
• Make hiring decisions and address performance issues proactively
• Build a high-performing, autonomous team culture
• Assign team members across features based on skills, capacity, and priorities
• Participate in coordination meetings with other Team Leads
• Regular 1:1s with Head of Engineering to align on priorities and resources
• Run weekly UI team meetings for knowledge sharing
• Champion AI coding tools and model effective usage
• Build AI-powered UI features and agent interaction patterns
• Dogfood Bolt.new daily and drive product improvements

Lead Front-End Engineer, UI/UX

• Lead and empower your team by coaching and developing engineers through code reviews, pairing, 1:1s, and clear, actionable feedback.
• Set technical direction and quality standards, balancing pragmatic delivery with long-term maintainability and managed tech debt.
• Translate company goals into an executable roadmap with Product, Design, and AI partners, and coordinate cross-team architecture decisions.
• Build a safe, high-performing team culture by hiring well, addressing performance issues early, and creating space to experiment and learn.
• Unblock the team and improve velocity by clarifying requirements, advocating for resources, improving processes, and pushing back on unrealistic timelines.
• Conduct performance reviews and own career development for core team members.
• Hold regular 1:1s to support growth, remove blockers, and provide feedback.
• Make hiring decisions and address performance issues proactively.
• Build a high-performing, autonomous team culture.
• Assign team members across features based on skills, capacity, and priorities.
• Participate in coordination meetings with other Team Leads.
• Regular 1:1s with Head of Engineering to align on priorities and resources.
• Run weekly core team meetings for knowledge sharing.
• Champion AI coding tools and model effective usage.
• Build AI-powered core platform features and intelligent runtime capabilities.
• Dogfood Bolt.new daily and drive product improvements.

Lead Software Engineer – Rails

AI Engineer

• You'll lead the technical direction of the AI agents that turn natural language into production-ready applications.
• This means shaping how we work with LLMs to solve our hardest problems: maintaining context across large codebases, orchestrating multi-step workflows that feel intuitive, and handling everything from simple UI tweaks to complex architectural decisions.
• You'll define the patterns and systems that govern how AI reasons about and generates full-stack applications, driving initiatives that span multiple teams and influence our broader AI strategy.
• Your work shapes the experience of millions of users building real products with Bolt every day.
• Lead the design and evolution of our AI agent systems, establishing patterns, frameworks, and standards that teams across the organization adopt.
• Shape our approach to leveraging models from providers such as OpenAI (GPT series), Anthropic (Claude), and Google (Gemini).
• Build relationships with provider teams to influence roadmaps and beta-test new capabilities.
• Design the foundational systems that enable AI agents to call external tools and APIs safely and effectively.
• Partner with teams across engineering, product, and design to align AI initiatives with business objectives.
• Mentor senior and mid-level engineers, raising the bar for AI engineering practices across the organization.
• Define the methodology for collecting, curating, and analyzing datasets from agent responses and multi-turn conversations.
• Stay at the forefront of NLP and LLM research, identifying and championing novel techniques that provide competitive advantage.

Staff Applied AI Engineer

• Improve the scalability, reliability, and performance of our Ruby on Rails application
• Design and optimize data storage using PostgreSQL and object storage services
• Build features for teams, organizations, and developer communities
• Develop integrations with external platforms to extend our product ecosystem
• Help review and shape code from peers to ensure quality, security, and best practices

Senior Software Engineer – Rails

Product Marketing

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
• Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
• Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
• Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
• Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
• Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
• Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
• Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
• Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence