Paid Media Associate
Boll & Branch
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New Jersey • New York • United States
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Salary
💰 $56,000 - $70,000 per year
About the role
- Support the Manager of Acquisition in maintaining and optimizing existing media channels
- Assist with the launch and evaluation of net-new channel and campaign tests
- Contribute to the ideation, creation, and reporting of new landing page and creative tests, including drafting creative briefs
- Identify and surface key performance insights
- Report channel learnings and actionable tests results to internal stakeholders
- Partner with cross-functional teams, including Customer Insights, Retention, eCommerce, and Brand Marketing, to support paid media optimization
- Maintain and manage daily, weekly, and monthly reporting to generate insights, calculate core KPIs, and understand how metrics influence one another (e.g., CPA, AOV, ROAS)
- Support daily budget pacing and campaign optimizations to ensure efficient spend
- Stay informed on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations
- Learn to leverage marketing platforms and data tools, including reporting and visualization tools, as well as Excel/Google Sheets, to analyze performance and communicate results
Requirements
- 0-2 years of proven relevant experience (either agency or client side experience a plus)
- Familiarity with digital marketing platforms and analytics tools (Looker experience is a plus)
- Strong writing, analytical, organizational, and communication skills
- Enthusiasm for marketing with a foundational understanding of the customer acquisition funnel
- Interest in learning and building knowledge across performance marketing principles, media strategies, and testing frameworks
- Energetic, positive team player with a strong desire to learn and grow
- Proficiency in Excel/Google Sheets and PowerPoint/Google Slides
- Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics, or a related field; or equivalent experience
Benefits
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinganalyticsperformance marketingmedia strategiestesting frameworksKPI calculationcampaign optimizationcustomer acquisition funnelreportingdata analysis
Soft skills
writinganalytical skillsorganizational skillscommunication skillsteam playerenthusiasm for marketingdesire to learncreativitycollaborationproblem-solving