Boll & Branch

Business Analyst

• Create and publish performance reports that track digital KPIs and ROI (including traffic, conversion, AOV, forecasting and more).
• Maintain existing dashboards and reports to identify and implement areas of improvement.
• Be an expert and key point of support for cross-functional teams on relevant platforms (Shopify, NetSuite, Looker and Mixpanel)
• Assess the performance of key channels, providing insights and recommendations to optimize consumer strategy
• Partner with the Data team to maintain data integrity and create/implement new data fields when needed
• Build and maintain strong independent relationships with key internal stakeholders to ensure effective communication and collaboration.
• Regularly update stakeholders on project progress, insights, and strategic recommendations.

Consumer Insights Analyst