Boll & Branch

Business Analyst

• Create and publish performance reports that track digital KPIs and ROI (including traffic, conversion, AOV, forecasting and more).
• Maintain existing dashboards and reports to identify and implement areas of improvement.
• Be an expert and key point of support for cross-functional teams on relevant platforms (Shopify, NetSuite, Looker and Mixpanel)
• Assess the performance of key channels, providing insights and recommendations to optimize consumer strategy
• Partner with the Data team to maintain data integrity and create/implement new data fields when needed
• Build and maintain strong independent relationships with key internal stakeholders to ensure effective communication and collaboration.
• Regularly update stakeholders on project progress, insights, and strategic recommendations.

Consumer Insights Analyst

Performance Marketing

• Support the Manager of Acquisition in maintaining and optimizing existing media channels
• Assist with the launch and evaluation of net-new channel and campaign tests
• Contribute to the ideation, creation, and reporting of new landing page and creative tests, including drafting creative briefs
• Identify and surface key performance insights
• Report channel learnings and actionable tests results to internal stakeholders
• Partner with cross-functional teams, including Customer Insights, Retention, eCommerce, and Brand Marketing, to support paid media optimization
• Maintain and manage daily, weekly, and monthly reporting to generate insights, calculate core KPIs, and understand how metrics influence one another (e.g., CPA, AOV, ROAS)
• Support daily budget pacing and campaign optimizations to ensure efficient spend
• Stay informed on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations
• Learn to leverage marketing platforms and data tools, including reporting and visualization tools, as well as Excel/Google Sheets, to analyze performance and communicate results

Paid Media Associate

Manager

• Own the entire product lifecycle, from discovery and technical scoping through launch, optimization, and performance tracking to deliver best-in-class digital experiences that address customer needs and meet defined business goals.
• Collaborate closely with Design, Engineering, and HQ stakeholders to cultivate a culture of experimentation and iteration, viewing every win or setback as a learning opportunity.
• Translate customer insights and technical considerations into clear, actionable product specifications that guide development and drive impact.
• Act as the daily point of contact for the Engineering team by attending standups, writing detailed requirements, and QAing features to ensure high-quality, timely delivery.
• Own backlog management, working with Engineering to prioritize initiatives while ensuring tickets are well-documented, up to date, and aligned with business priorities.
• Assess and size product opportunities to support roadmap decisions that focus on driving measurable business outcomes.
• Mine user feedback to uncover insights, diagnose pain points, and inform the product roadmap with a customer-first lens.
• Conduct user interviews and usability testing to validate hypotheses and inform product design decisions that enhance a user’s experience.
• Develop deep Boll & Branch product expertise to build features that elevate brand storytelling and integrate the online and in-store experience.
• Maintain a strong pipeline of testing ideas and execute a robust A/B testing strategy focused on improving site conversation rate and revenue growth.
• Monitor e-commerce funnel KPIs daily to summarize site performance as well as identify opportunities and issues that require action.
• Stay on top of the competitive landscape, identifying industry best practices, emerging trends, and innovation opportunities to inform product strategy.
• Be a proactive, hands-on problem solver and cross-functional leader, adept at juggling priorities, motivating teams, and driving execution.
• Deliver executional excellence for all projects (no project is too big or too small).

Consumer Insights Analyst

Paid Media Associate

Manager, Digital Product