Director of Marketing Operations
BODYBAR Pilates
full-time
Posted on:
Location Type: Hybrid
Location: Fort Worth • Texas • United States
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Job Level
About the role
- Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
- Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
- Serve as the primary integrator across marketing functions (creative, digital, social) to align sequencing, dependencies, and on-time delivery across all marketing channels.
- Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
- Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches.
- Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs.
- Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
- Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
- Develop documentation, SOPs, and playbooks that create repeatable marketing execution processes.
- Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
- Lead recurring campaign reviews and execution retrospectives to identify operational improvements.
- Directly manage members of the marketing team, providing prioritization support and execution accountability.
- Foster a culture of clarity, ownership, and operational excellence within the marketing department.
- Define and maintain integrated timelines, milestones, and deliverable frameworks for agency-supported initiatives.
- Present campaign plans, performance updates, and operational improvements to leadership as needed.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
- 7+ years of experience in marketing, marketing operations, or cross-functional project leadership in a multi-location or franchise environment
- Experience supporting marketing in a franchise or multi-location consumer brand environment strongly preferred.
- Proven experience building and improving processes, workflows, and planning systems that increased team efficiency and execution quality
- Demonstrated success leading cross-functional initiatives with multiple stakeholders and competing priorities
- Strong understanding of how creative, digital, and social marketing functions operate (without needing to own channel execution)
- Experience establishing campaign planning rhythms, roadmaps, and capacity management in a rapidly growing organization
- Prior people management required
- Proficiency with project management and collaboration tools (Asana, Monday.com, Google Workspace, BI/reporting tools such as Power BI, etc.)
Benefits
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Training & development
- Wellness resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planningcampaign executionprocess improvementworkflow managementproject leadershipcapacity managementcampaign trackingdocumentationSOPsplaybooks
Soft Skills
leadershipprioritizationoperational excellencecommunicationcollaborationproblem-solvingstrategic thinkingteam managementstakeholder managementadaptability