Bobbie

Chief Growth Officer

Bobbie

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the end-to-end commercial strategy across Retail and DTC/E-Commerce, with full P&L accountability for both channels
  • Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets
  • Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio
  • Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable
  • Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers
  • Own the retail sales organization and strategy across all channels - grocery, mass, club, and specialty
  • Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner
  • Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio
  • Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf
  • Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals
  • Own and scale the DTC and e-commerce business across Bobbie's website, Amazon, and other online marketplaces
  • Develop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economics
  • Optimize the full digital funnel - from paid and owned media through site conversion and post-purchase retention
  • Translate DTC consumer data and behavioral insights into actionable commercial decisions across both channels
  • Ensure a seamless, brand-right consumer experience across all owned digital touchpoints
  • Own pricing strategy and architecture across all SKUs and channels, balancing competitiveness, margin, and brand positioning
  • Monitor competitive pricing dynamics and lead pricing initiatives including increases with disciplined timing and execution
  • Establish guardrails for promotional activity and evaluate promotional effectiveness against clear ROI thresholds
  • Build, lead, and develop a high-performing commercial organization across retail and DTC functions
  • Establish clear metrics, accountability structures, and performance management systems across the team
  • Foster a culture of executional excellence, collaboration, and consumer-centricity
  • Partner closely with Brand, Operations, Finance, and Supply Chain to ensure commercial plans are profitable and executable
  • Collaborate with Finance on financial modeling, business cases, and investment decisions
  • Align with the executive team on strategic priorities, resource allocation, and commercial performance
  • Work in close coordination with the innovation function to ensure core channel readiness for new product launches, without owning the 0-1 pipeline

Requirements

  • 15+ years of progressive commercial leadership in CPG, with a strong preference for 10+ years in food and beverage
  • Proven track record leading commercial organizations through significant growth phases, ideally at or approaching $300M+ scale
  • Deep expertise in retail sales with established relationships across major grocery, mass, and club retailers
  • Demonstrated experience building and scaling DTC and e-commerce businesses, including Amazon
  • Strong P&L management experience with a track record of driving profitable growth across channels
  • Exceptional leadership skills with experience building, managing, and developing high-performing commercial teams
  • Strategic thinker with strong analytical capabilities and a data-driven approach to decision-making
  • MBA from a top-tier institution preferred
Benefits
  • Competitive stock options
  • 401k with employer match
  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • One year subscription to Bobbie or Baby's Only
  • $75 monthly internet stipend
  • Co-working space reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementcommercial strategydata-driven decision makingfinancial modelingcustomer acquisition strategiesretail salesDTC business developmente-commerce strategypromotional investment optimizationchannel economics
Soft Skills
leadershipstrategic thinkinganalytical capabilitiescollaborationexecutional excellenceteam developmentrelationship buildingaccountabilityconsumer-centricitycommunication
Certifications
MBA