Bobbie

Sales Operations Manager

• Partner with Demand planning to update and maintain internal forecasting models and sales reporting dashboards that give leadership real-time visibility into volume, velocity, and distribution performance across key retail partners.
• Lead trade spend management — tracking promotional budgets, auditing deductions, and partnering with Finance to ensure accurate accruals and ROI reporting on promotional activities.
• Support new account onboarding and line review preparation by coordinating cross-functional inputs and ensuring all sales materials, pricing, and sell-through data are accurate and presentation-ready.
• Identify and eliminate bottlenecks in sales workflows by standardizing processes, creating playbooks, and implementing tools that scale with Bobbie's growing retailer footprint.
• Collaborate closely with the demand planning team to align demand planning with sales forecasts, minimizing out-of-stocks and overage risk across conventional and specialty retail channels.

Product Marketing

• Lead Innovation & Renovation Strategy
• Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
• Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
• Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products
• Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition.
• Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process
• Lead product research, including 'voice of the customer' studies and prototyping, to validate new concepts
• Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market
• Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams.
• Define the core value drivers and differentiators for the product portfolio.
• Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value.
• Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy
• Build, manage, mentor, and lead high-performing project teams
• Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics.
• Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs.
• Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

Director of Innovation – Product Marketing

Customer Support

• Respond to customer inquiries across channels with compassion, accuracy, and care - treating every message as a conversation, not a case number
• Support parents navigating feeding decisions, product questions, subscriptions, and order concerns with both expertise and empathy
• Recognize the nuances in every interaction - knowing when to troubleshoot, when to reassure, and when a moment calls for something more than a resolution
• Manage your workload with focus and consistency, maintaining high quality without sacrificing pace
• Look for opportunities to surprise and delight: the unexpected follow-up, the thoughtful note, the small gesture that makes someone feel truly seen
• Act as a bridge between customers and the broader team - surfacing patterns, flagging feedback, and helping us get better because of what you're hearing
• Be a living ambassador for Bobbie's mission, bringing warmth and conviction to every single touchpoint

Sales Operations Manager

Director of Innovation – Product Marketing

Customer Experience Specialist