Bobbie

Product Marketing

• Lead Innovation & Renovation Strategy
• Innovation Roadmap: Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
• Product Evolution: Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
• Portfolio Management: Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products
• Bobbie Labs: Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition. Owning strategic marketing and co-leading positioning, output and partnerships alongside R&D
• Business Cases: Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process
• Concept Validation: Lead product research, including "voice of the customer" studies and prototyping, to validate new concepts
• Product Messaging & Marketing
• Strategic Positioning: Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market
• Narrative Ownership: Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams.
• Value Proposition: Define the core value drivers and differentiators for the product portfolio.
• Sales Enablement: Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value.
• Team Leadership, Collaboration & Performance
• Cross-Functional Leadership: Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy
• Mentorship: Build, manage, mentor, and lead high-performing project teams
• Executive Liaison: Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics
• Champion Product Partnerships: Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs
• Performance Metrics: Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

Director of Innovation and Product Marketing

Recruitment

• Find and hire people who will love it here.
• Build the infrastructure that helps us grow without losing our magic.
• Help the world fall in love with Bobbie as an employer.
• Keep making our programs better.
• Tell the story with data.

Director of Innovation and Product Marketing

Talent Acquisition Partner