Bobbie

Account Manager

• Oversight of all sales initiatives within retail accounts to achieve maximum revenue for Bobbie’s portfolio of items.
• Work closely with a broker team, Director of Sales, and other cross functional teams (Marketing, Finance, Ops, Customer Service, etc.)
• Bring a proactive, results-driven approach to sales development, seamlessly managing day-to-day operations while guiding the strategic direction of the retail business.
• Lead in account and broker management, planning and forecasting, data analysis and reporting, new product launches, and in-store execution—empowering the team to achieve substantial revenue growth and long-term success.
• Hit retail channel volume targets by executing strategic priorities with precision and focus both with broker partners & direct selling.
• Build and implement accurate sales forecasts, ensuring seamless execution across retail partners. Closely monitor inventory and in-stock levels for all Bobbie products, proactively providing forecast updates and recommendations.
• Proactively identify opportunities and create strategies to increase sales, share, and market presence.
• Pinpoint untapped potential and close gaps, ensuring robust growth in the market.
• Cultivate and maintain solid internal and external relationships, ensuring clear, open communication of key business insights.
• Track and analyze business scorecards, providing actionable insights on account penetration, sales, and share to seize growth opportunities.

National Account Manager

Marketing

• Develop and execute comprehensive shopper marketing strategies across key retail channels including grocery, mass, specialty, and e-commerce
• Partner with sales team to create retailer-specific marketing programs that drive traffic, conversion, and basket size
• Design and manage in-store and online promotional campaigns, including displays, endcaps, digital shelf marketing, and sampling programs
• Lead the development of shopper marketing materials including shelf signage, educational materials, demo kits, and promotional assets
• Analyze shopper insights, retail data, and category trends to inform marketing strategies and optimize program performance
• Manage shopper marketing budget, ensuring ROI on all programs and efficient allocation of resources
• Collaborate with brand marketing, creative, and product teams to ensure consistent brand messaging across all touchpoints
• Build relationships with retail partners to secure optimal placement, promotional support, and co-marketing opportunities
• Monitor competitive activity and industry trends to identify opportunities for differentiation
• Track and report on program effectiveness using retail data, sales metrics, and consumer feedback

Shopper Marketing Manager

Controller

• Manage financial reporting for our omnichannel, vertically integrated infant formula manufacturing business, including internal and external reporting, consolidation and close
• Develop and document accounting policies and controls; perform technical accounting interpretation, audits, and taxes
• Work closely with external accounting partners and internal stakeholders and perform complex accounting tasks
• Support manufacturing operations by ensuring accurate cost accounting, inventory management, and financial analysis to drive operational efficiency
• Own and support all aspects of our accounting and reporting processes
• Drive and manage the execution of close and consolidation to ensure financial statements are produced to support business decision-making and meet reporting deadlines
• Provide analytical support and decision-making tools for complex accounting and reporting areas
• Partner with Commercial teams to manage retail finances via margins, chargebacks, etc.
• Improve upon and manage the implementation of new accounting standards, policies, controls and processes
• Analyze trends in KPIs including revenue, cost of sales, expenses, capital expenditures and headcount
• Handle all monthly accounting close activities, including consolidation of all financial data and preparation of internal and external financial statements
• Develop automated reporting and dashboards for financial and operational metrics
• Monitor performance indicators, highlight trends and analyze causes of unexpected variance
• Deliver ad-hoc reporting and analysis and prepare presentations to senior management and business unit leaders
• Build and scale the accounting team, including hiring and onboarding an Accountant