Creative Content Lead

Bobbie

Creative Content Lead at Bobbie managing content strategies across channels. Responsible for developing and executing cohesive content plans aligned with marketing goals.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $141,500 - $166,500 per yearWebsite

About the role

Key responsibilities & impact

Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives.
Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform.
Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives.
Manage freelance writers, editors, and production partners as needed.

Requirements

What you’ll need

8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields.
Experience managing writers, editors, video creators, or content teams.
Exceptional writing, editing, and storytelling abilities.
Deep understanding of marketing funnels, customer journeys, and channel-specific content development.
Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans.
Familiarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platforms.
Proven ability to influence and align cross-functional stakeholders.

Benefits

Comp & perks

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie or Baby's Only
$75 monthly internet stipend
Co-working space reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyeditorial leadershipcontent creationperformance marketingwritingeditingstorytellingSEOAEOcontent frameworks

Soft Skills

team managementcoachingfeedbackinfluencingstakeholder alignment