Bobbie

Director of Innovation and Product Marketing

Bobbie

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $202,500 - $238,000 per year

Job Level

Lead

About the role

  • Lead Innovation & Renovation Strategy
  • Innovation Roadmap: Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
  • Product Evolution: Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
  • Portfolio Management: Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products
  • Bobbie Labs: Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition. Owning strategic marketing and co-leading positioning, output and partnerships alongside R&D
  • Business Cases: Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process
  • Concept Validation: Lead product research, including "voice of the customer" studies and prototyping, to validate new concepts
  • Product Messaging & Marketing
  • Strategic Positioning: Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market
  • Narrative Ownership: Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams.
  • Value Proposition: Define the core value drivers and differentiators for the product portfolio.
  • Sales Enablement: Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value.
  • Team Leadership, Collaboration & Performance
  • Cross-Functional Leadership: Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy
  • Mentorship: Build, manage, mentor, and lead high-performing project teams
  • Executive Liaison: Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics
  • Champion Product Partnerships: Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs
  • Performance Metrics: Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

Requirements

  • 8-10+ years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus.
  • 3+ years leading or managing cross-functional teams and direct reports
  • Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
  • Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
  • Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
  • Ability to build and present compelling ROI analyses and financial models to leadership
  • Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus
  • Comfortable with data visualization and presentation tools for executive-level storytelling
  • Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints
Benefits
  • Competitive stock options
  • 401k with employer match
  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • One year subscription to Bobbie or Baby's Only
  • $75 monthly internet stipend
  • Co-working space reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinginnovationbrand managementproduct positioning frameworkscompetitive analysiscategory managementfinancial modelingROI analysisproduct lifecycle managementStage Gate process
Soft Skills
team leadershipcollaborationmentorshipexecutive communicationcross-functional leadershiprelationship managementstrategic thinkingproblem-solvingpresentation skillsdata storytelling