Bob W.

Performance Marketing

• Plan, execute, and optimise performance marketing campaigns across Meta, Google Ads, LinkedIn, and search channels.
• Own paid media performance end-to-end, managing budgets to maximise ROI and ROAS.
• Use analytics tools (Excel, GA4, Optimyzr, and others) to track performance, revenue, and attribution.
• Turn data into clear insights and recommendations for senior stakeholders.
• Adapt strategies to different markets, audiences, and demand patterns.
• Lead performance marketing initiatives with a high level of independence and accountability.
• Collaborate closely with Brand, Revenue, Distribution, B2B Sales, and Product & Engineering teams.
• Build and evolve performance marketing roadmaps that support long-term growth.
• Continuously test, learn, and improve based on market and industry trends.

Senior Performance Marketing Manager