BMW Group

Social Media Marketing Intern

BMW Group

internship

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Location Type: Office

Location: Munich • Germany

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Job Level

Entry Level

About the role

  • You support our team on advertising and media topics as well as in the day-to-day social media operations.
  • You also assist in planning and executing 360-degree campaigns with a focus on social media, influencer marketing, video production and innovation management.
  • In addition, by supporting the planning of appropriate activities and their optimal implementation, you contribute to increasing the national visibility of the brand, products and technologies.

Requirements

  • Degree program in Business Administration, Communication Studies, Media Management, ideally with a focus on Online Marketing, or a comparable field.
  • In the second half of a diploma/bachelor program or enrolled in a master’s program.
  • Native-level German and business-fluent English.
  • Strong writing skills, confident expression and excellent spelling/grammar.
  • Proficient with MS Office and all common social media channels.
  • Knowledge of multimedia storytelling for Instagram, Facebook, YouTube, LinkedIn and TikTok.
  • Team player with strong communication skills.
Benefits
  • Comprehensive mentoring & onboarding.
  • Personal and professional development.
  • Flexible working hours.
  • Remote work options.
  • Attractive and fair compensation.
  • Student apartments (subject to availability; only at the Munich location).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media marketinginfluencer marketingvideo productionmultimedia storytellingonline marketingwriting skillsspellinggrammar
Soft Skills
team playercommunication skillsconfident expression