BM Digital

VP of Marketing – B2B

BM Digital

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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Salary

💰 $450,000 per year

Job Level

Lead

About the role

  • Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn
  • Design and manage multi-million-dollar monthly budgets with clear forecast models
  • Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC
  • Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation
  • Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs
  • Direct creative teams to produce high-performing assets consistently
  • Establish a rigorous creative testing pipeline with rapid iteration cycles
  • Maintain a clear framework for identifying, scaling, and retiring winning concepts
  • Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows
  • Identify and resolve conversion bottlenecks using data-driven analysis
  • Enhance lead quality and show-up rates through coordinated nurture and follow-up systems
  • Architect and oversee all email and SMS programs
  • Build automated nurture flows, re-engagement campaigns, and segmentation strategies
  • Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels
  • Hire, manage, and develop a cross-functional marketing team.
  • Own the marketing P&L and performance roadmap

Requirements

  • 5–10+ years of experience in performance marketing, growth, or demand generation
  • Proven track record managing $500K–$3M+ monthly paid media budgets
  • Advanced proficiency across Meta, Google, YouTube, and LinkedIn
  • Strong direct-response copywriting capability
  • Demonstrated ability to architect and scale full-funnel systems
  • Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling
  • Experience managing multidisciplinary teams in fast-paced, high-accountability environments
  • Ability to write, critique, and optimize performance-driven creative assets
  • Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations.
Benefits
  • 100% remote role 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingdemand generationdirect-response copywritingforecast modelingconversion rate optimization (CRO)email marketingSMS marketingmulti-channel content developmentdata-driven analysis
Soft Skills
leadershipteam managementanalytical orientationcreative strategycommunicationproblem-solvingcollaborationadaptabilityproject managementstrategic thinking