Bluesight

Product Marketing Specialist

Bluesight

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $85,000 per year

About the role

  • Support launch planning and execution for new features and product enhancements using a tiered GTM approach
  • Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing
  • Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases
  • Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences
  • Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products – and serve as an internal expert on both products
  • Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.)
  • Maintain consistency across marketing, sales, and customer-facing materials
  • Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards
  • Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials
  • Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning
  • Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes
  • Act as the connective tissue across Product, Marketing, and Sales
  • Partner closely with Product, Marketing, Sales, Clinical, Sales Enablement, and Customer Success to align product marketing efforts with business goals

Requirements

  • 3–5+ years of product marketing experience in B2B SaaS
  • Experience launching and supporting complex products
  • Foundational background in positioning and messaging across multiple buyer personas
  • Excellent written communication skills with a clear, direct style
  • Ability to simplify complex topics without losing credibility
  • Strong organizational skills and comfort managing multiple initiatives at once
  • Bachelor’s degree in Marketing or a related field (or equivalent experience)
  • Experience marketing healthcare or compliance products
Benefits
  • Competitive salary
  • Time off when you need it – unlimited vacation days!
  • Generous insurance coverage
  • 401k program with a company match
  • Fun, collaborative culture!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategylaunch planningpositioningmessagingcontent creationnarrative developmentB2B SaaScustomer feedback analysisregulatory compliance
Soft Skills
written communicationorganizational skillscollaborationsimplification of complex topicsalignment with business goalscreativityattention to detailadaptabilitystakeholder engagementstrategic thinking
Certifications
Bachelor’s degree in Marketing