Blueprint

Senior Director, Product Marketing

Blueprint

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $220,000 - $290,000 per year

Job Level

Senior

About the role

  • Own Blueprint’s product positioning and messaging across all product lines
  • Lead go-to-market strategy for new product launches and major product iterations
  • Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives
  • Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication
  • Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims
  • Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration
  • Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions.
  • Manage and grow a product marketing team over time (hire, develop, set standards)
  • Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission

Requirements

  • 10+ years of experience in product marketing, brand marketing, or growth marketing
  • Proven experience owning and launching consumer products with measurable business impact
  • Strong storytelling skills (landing pages, product pages, campaigns, narrative docs)
  • Experience working cross-functionally with Product, Creative, Growth, and leadership teams
  • Strong analytical thinking and ability to tie messaging decisions to performance outcomes
  • Ability to operate in a fast-paced environment with high standards and minimal bureaucracy
  • Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech)
  • Experience in health, health tech, or pharma
  • Experience in DTC subscription or ecommerce businesses
  • Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language
  • Experience building or scaling product marketing teams and launch processes
Benefits
  • **Salary Range: $220-290k**
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingbrand marketinggrowth marketingstorytellinganalytical thinkingcustomer researchsegmentationcompetitive analysislaunch processesGTM strategy
Soft Skills
cross-functional collaborationcommunicationleadershipteam managementadaptabilityhigh standardsproblem-solvingcreativitystrategic thinkingnarrative development