Blueprint

Manager, Paid Social Media

Blueprint

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $135,000 - $160,000 per year

About the role

  • Own the paid social strategy and day-to-day execution in collaboration with agency across platforms such as Meta (Facebook/Instagram) and testing into new social channels
  • Plan, launch, and optimize full-funnel campaigns (prospecting, retargeting, retention) to drive customer acquisition and subscription growth
  • Analyze performance data to optimize toward core growth metrics such as CAC, ROAS, LTV, payback period, and subscription retention
  • Develop and scale testing frameworks for audiences, bidding strategies, creative, and landing page experiences in collaboration with cross functional teams
  • Collaborate closely with lifecycle/CRM, analytics, and web teams to ensure alignment across acquisition, onboarding, and retention
  • Own forecasting, budgeting, and pacing of paid social spend, ensuring efficient and scalable growth
  • Prepare and present performance insights, learnings, and recommendations to cross-functional partners and leadership

Requirements

  • 3-5+ years of experience managing paid social media campaigns, preferably for DTC and/or subscription-based businesses
  • Proven track record of scaling paid social spend while maintaining or improving efficiency
  • Strong understanding of growth marketing principles, experimentation, and performance measurement
  • Deep platform expertise in Meta Ads Manager; experience with TikTok Ads strongly preferred
  • Experience working closely with creative teams and providing clear, data-driven creative direction
  • Advanced analytical skills and comfort working with dashboards, attribution models, and experimentation frameworks
  • Ability to thrive in a fast-paced, test-and-learn environment with high ownership and accountability
Benefits
  • Salary Range: $135,000 - 160,000
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social media campaignscustomer acquisitionsubscription growthperformance data analysisgrowth marketing principlesexperimentationperformance measurementanalytical skillsattribution modelstesting frameworks
Soft Skills
collaborationdata-driven decision makingclear communicationownershipaccountabilityadaptabilitycreativity